OmniFound · Local SEO Agency
The local SEO agency that wins the map.
Local SEO services that put you in the local pack, on the map and in the AI answers, then turn nearby searches into calls, bookings and walk-ins. Proven from a standing start: zero to 2,000 monthly sessions in six months for one London trade.
Trusted by ambitious brands
plum valley
Where you need to be
Nearby customers look in six places.
Local visibility stopped being one map box years ago. A modern local SEO campaign has to win every surface a nearby customer checks.
01
The local pack & Google Maps
The three-business map box wins the click for almost every nearby search. Getting into it, and staying there, is the core local SEO battle.
02
Classic organic results
Service and area pages that rank beneath the map, catching everyone who scrolls past it or searches without location terms.
03
Your Google Business Profile
Often the first impression a customer gets: photos, services, hours, posts and the questions people ask before they ring.
04
Reviews & ratings
Star ratings decide clicks before rankings do. Volume, recency and replies all feed both trust and visibility.
05
AI assistants & AI Overviews
ChatGPT and Google's AI Overviews now recommend local businesses by name. One of our clients is cited there for his key terms.
06
Voice & in-car search
Spoken near-me searches lean entirely on your local data being clean, consistent and machine-readable.
Local SEO services
Everything the pack rewards.
One engagement covers the whole local ecosystem. No bolt-on menu, just the disciplines that decide who owns a local market.
Google Business Profile optimisation
CoreCategories, services, attributes, photos, posts and Q&A managed properly, so the profile sells as hard as the website.
Local landing & area pages
A dedicated, genuinely useful page for every service and every area you cover. The structure that carried a roofing firm to owning London's roofing searches.
Review strategy
A repeatable system for earning reviews, responding well and turning a five-star profile into a conversion asset.
Citations & NAP consistency
Your name, address and phone agreeing everywhere they appear, from directories to data aggregators, so nothing undermines trust.
Local content that pulls demand
Cost guides, project write-ups and answers to the questions your area actually searches. Research traffic today, enquiries tomorrow.
Local link building
Links from local press, suppliers, associations and community sites: the authority signals that decide close local contests.
LocalBusiness schema & tracking
Structured data that machines can read, and call, form and direction tracking so every lead is attributed.
Multi-location SEO
Consistent architecture, profiles and reporting for businesses trading from more than one site, without duplicate-content traps.
Proof, not promises
0→2k
monthly sessions in six months, from nothing.
Bernard Andrews Roofing started with no visibility, no traffic and no digital lead flow. A full rebuild, a page for every service, London area coverage, cost-guide content and a five-star profile took them to the top of the capital’s roofing searches, with the phone ringing to match.
Read the case studyProof, not promises
More local wins, receipts attached.
All case studiesA Soho restaurant, a driving school and a wedding DJ: different trades, same playbook, published numbers.
London based, not London bound
A local SEO agency in London, effective anywhere.
In the capital
We are based at 20 Wenlock Road, London, and the capital is where our loudest result lives: a roofing firm taken from invisible to owning London’s roofing searches, borough by borough. If you trade in London, we know exactly how contested your patch is, because we compete in it ourselves.
Everywhere local matters
The published wins reach well beyond the M25: a Birmingham driving school’s enquiries tripled, and a Northamptonshire DJ sits at number one for his key terms, cited in Google’s AI Overviews. Local SEO travels; the playbook is the same wherever your customers search from.
How we work
From invisible to inevitable.
The same disciplined cycle behind every local result on this page, run on a 30-day rolling agreement.
01
Baseline & audit
Where you rank, where competitors sit in the pack, what your profile and site are missing, and what a lead is worth. Numbers first.
02
Foundations
Google Business Profile rebuilt properly, technical fixes, LocalBusiness schema and tracking, so everything after lands on solid ground.
03
Content & citations
Service and area pages, local content that answers real questions, and clean, consistent citations across the ecosystem.
04
Reviews, links & compounding
Review flow switched on, local links earned, results reported monthly, and the lead in the pack defended and extended.
What does a local SEO agency actually do?
A local SEO agency makes your business the obvious choice when someone nearby searches for what you do. That means winning the local pack and Google Maps, ranking the website underneath it, and keeping your Google Business Profile, reviews and citations working as one system rather than a set of loose ends.
The work is measured in business terms: calls, direction requests, form fills and booked jobs. Rankings are the means, not the end, which is why every engagement here reports leads alongside positions.
And in the AI era?
Nearby customers now ask ChatGPT and see Google’s AI Overviews before they ever scroll a results page, and those systems recommend specific local businesses by name. The signals they lean on are the ones good local SEO builds anyway: clean entity data, consistent citations, genuine reviews and content that answers real questions.
We treat AI visibility as part of local SEO, not an add-on. One of our local clients is already cited in Google’s AI Overviews for his key booking terms; that is the standard we build to.
Local SEO packages
Three ways to work with us.
Every model runs on a simple 30-day rolling agreement. Stay because the phone rings, not because a contract says so.
Tailored Monthly
A local SEO package built around your patch
A monthly plan scoped to your services, your areas and your competition: GBP management, content, citations, reviews and reporting in one engagement.
- Fixed monthly pricing
- Scoped to your services and coverage area
- Monthly reporting on rankings, calls and leads
Strategic Consultancy
Senior local SEO expertise on demand
Audits, strategy and direction by the hour or day. Ideal if your team does the doing and needs an expert map of what to do next.
- Hourly or daily engagement
- Local visibility audits and roadmaps
- Fractional SEO leadership available
SEO On Tap
Flexible support when you need it
Activate or pause support as needed. Right for seasonal trades and smaller businesses that want expert input without a fixed monthly commitment.
- No long-term contracts
- Flexible access to a local SEO expert
- Activate or pause any time
Go deeper
The local playbook, free to read.
The full local SEO method, written by our founder, plus two sector guides that show it applied.
What clients say
Rated 5.0 on Google.
★★★★★5.0 average from 24 reviews on Google, every word below verbatim.
Read every reviewI’m very grateful for Tom’s work. He fully engaged with our team to help us improve our SEO/GEO. Tom has excellent technical knowledge, but he’s also very good at breaking things down so that every profile can understand clearly. And finally, Tom will always find solutions to any issue you bring to him.
Tom deserves more than 5 stars. So I wasn’t too clued up on digital marketing and SEO, and after speaking with several different people, Tom stood out. His knowledge is outstanding, and he explains everything clearly, Tom has gone above and beyond to help me develop my business online and market it. I can not recommend Tom enough. Tom is always there to answer any questions I have and replies super quick. If you’re unsure on who to use, but come across Tom, thank your lucky stars and go with Tom, you will not be disappointed! Thanks Tom!
Best ROI on SEO so far, well worth my money. Recommended!
I worked with Tom for an international seo project regarding UK and the US. Tom knows what he does, he was very clear and effective in explaining what he would have done for the project and above all I appreciated his sincerity when giving advice.
Tom not only has great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture. His guidance with this has been invaluable to my business and I can't recommend him enough.
It is such a pleasant experience working with Tom who is our SEO specialist and website designer! He is patient and quick to respond.
Local SEO FAQs
Asked and answered.
The questions local businesses ask us most, answered the way we would on a call: straight.
What does a local SEO agency actually do?
A local SEO agency gets your business found by people searching nearby: in the Google local pack and Maps, in classic results, and increasingly in AI answers. The work covers your Google Business Profile, service and area pages on your site, reviews, citations, local content and local links, all measured in calls, bookings and enquiries rather than rankings alone.
How much do local SEO services cost in the UK?
It depends on how many services and areas you cover and how contested your patch is. We offer three local SEO packages: a tailored monthly plan with fixed pricing, senior consultancy by the hour or day, and a flexible on-tap arrangement you can pause any time. Everything runs on a 30-day rolling agreement, and the discovery call ends with a scoped recommendation.
How long does local SEO take to work?
Profile and on-page improvements can move visibility within weeks; meaningful local pack movement typically shows over two to four months and compounds from there. One roofing client went from a standing start to 2,000 monthly sessions and around 40 leads a month within six months. Anyone promising the pack in a fortnight is guessing.
I already have a Google Business Profile. Is that not enough?
A claimed profile is the entry ticket, not the race. Rankings in the pack are driven by relevance, distance and prominence, and prominence is built through the whole ecosystem: your website's local pages, reviews, citations, links and engagement signals. Most profiles we audit are missing the majority of that.
Do AI assistants really recommend local businesses?
Yes, and it is growing fast. Google's AI Overviews and assistants like ChatGPT name specific local businesses when people ask for recommendations. One of our clients, a wedding DJ, is featured in Google's AI Overviews for his key booking terms. The same groundwork that wins the local pack, clear entity data, reviews and authoritative mentions, is what gets you recommended by AI.
Can you handle businesses with multiple locations?
Yes. Multi-location work needs consistent page architecture, a properly managed profile per location, and reporting that shows each site's performance separately. We run that as one engagement with one point of contact.
Do you only work with London businesses?
No. We are a London-based local SEO agency, and our published results cover London, Birmingham and Northamptonshire, but local SEO is delivered remotely by nature. Wherever your customers search from, the playbook travels.
Do you guarantee local pack rankings?
No, and you should walk away from anyone who does. The pack cannot be bought, only earned through relevance and prominence. What we guarantee is Google-compliant work, transparent monthly reporting and a 30-day rolling agreement, so we keep earning your business with results.
No long contracts · 30-day rolling · UK based
Ready to be found?
Book a discovery call and get an honest read on where your visibility stands, and what it would take to change it.
Monday to Friday, 9am to 6pm. We typically respond within 24 hours.