Local SEO Success for OJ Wilson Music
How a soulful house DJ came to dominate local search in Kettering and Northamptonshire.
DJ & events, Northamptonshire
#1
for key DJ terms in Kettering & Northampton
50%
rise in bookings
AI
featured in Google's AI Overviews
The client
OJ Wilson Music is a Northamptonshire-based DJ specialising in soulful house, funky house and disco. As a one-man brand with big aspirations, OJ needed a strategy that would bring genre-focused traffic and convert that interest into high-value bookings.
The challenge
Before working with us, OJ Wilson Music had a basic online presence and was not ranking for key local terms.
- No visibility for location or genre-specific search terms
- Weak presence on Google Maps and no structured service landing pages
- Limited traffic and few keyword-driven bookings
- No AI-ready or schema-supported content strategy
The strategy
We built a targeted local SEO campaign from the ground up, focused on capturing bookings through high-intent search terms.
Website rebuild
Designed and developed a fast, SEO-optimised website structured around key DJ services.
Landing pages
Genre and location-specific pages like Soulful House DJ Kettering and Wedding DJ Northampton.
On-page SEO
Optimised metadata, headers, image alt text and internal linking.
Google Business Profile
Accurate NAP, categories, photos, service areas and event posts.
Content strategy
Supporting content targeting music genres, event types and local areas.
AI Overview visibility
Structured key content to appear in Google's AI-driven answers.
The results
Top rankings secured
Position 1 for key DJ search terms in Kettering and Northampton.
Featured in AI Overviews
Appeared in Google's AI-generated results for genre-specific searches.
Boosted local visibility
Improved Google Maps presence and regional search visibility.
50% rise in bookings
Bookings increased significantly through stronger local presence.
Stronger brand awareness
Visibility built across wedding, event and club DJ search terms.
Want results like these? Start with the service behind them.
No long contracts · 30-day rolling · UK based
Ready to be found?
Book a discovery call and get an honest read on where your visibility stands, and what it would take to change it.
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