OJ Wilson Music is a Northamptonshire-based DJ specialising in soulful house, funky house, and disco. With experience performing across daytime events and nightclubs, the brand wanted to increase visibility and attract more bookings through local search.
As a one-man brand with big aspirations, OJ needed a strategy that would bring genre-focused traffic and convert that interest into high-value bookings
Before working with us, OJ Wilson Music had a basic online presence and was not ranking for key local terms. The website lacked optimisation, had minimal content, and wasn’t structured to capture intent-led searches from potential clients in the area.
We built a targeted local SEO campaign from the ground up, with a focus on capturing bookings through highly relevant, high-intent search terms.
Website Rebuild: Designed and developed a fast, SEO-optimised website structured around key DJ services
Landing Pages: Created genre and location-specific pages like “Soulful House DJ Kettering” and “Wedding DJ Northampton”
On-Page SEO: Optimised all metadata, headers, image alt text, and internal linking
Google Business Profile: Fully optimised GBP with accurate NAP, categories, photos, service areas, and event posts
Content Strategy: Wrote supporting content to target searches around music genres, event types, and local areas
AI Overview Visibility: Structured key content to appear in Google’s AI-driven answers
Achieved position 1 for key DJ search terms in Kettering and Northampton.
Appeared in Google’s AI-generated results for genre-specific searches.
Improved Google Maps presence and regional search visibility.
Bookings increased significantly through stronger local presence.
Built visibility across wedding, event, and club DJ search terms.
“Since the new site and SEO work went live, I’ve had way more people reach out after finding me on Google. It’s made a big difference to my bookings.”
OJ Wilson Music
Monday to Friday: 9AM – 6PM
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Company No. 15980245
