OmniFound · AI SEO & GEO
The AI SEO agency that gets you cited, not just ranked.
Your customers now ask ChatGPT, Perplexity and Google's AI Overviews before they buy. Our Generative Engine Optimisation makes your brand the answer those systems give: identified, trusted and cited.
Trusted by ambitious brands
plum valley
Straight answer first
“AI SEO” means two things. We do both.
Most agencies mean one or the other. Ask which. Our answer covers the discipline and the delivery.
The GEO discipline
Visibility in AI search
When your customers ask ChatGPT, Perplexity or Google's AI Overviews who to buy from, the answer cites sources. Generative Engine Optimisation is the work of becoming that source: entity clarity, citeable content, corroborated authority and machine-readable structure.
The efficiency discipline
SEO delivered with AI
We also use AI where it makes the work better: analysis at scale, faster research, sharper reporting. Always with expert oversight, because judgement is the part that cannot be automated. You get senior thinking at modern speed.
Where you will be found
Six answer engines. One objective.
Each platform builds answers differently, but they all reward the same fundamentals: clarity, structure and corroborated authority.
ChatGPT
Be the brand it recommends when buyers ask
Claude
Be the source its answers are built on
Perplexity
Every answer is cited. Own the citation
Gemini
Visibility inside Google's assistant
Copilot
AI answers across Bing and Windows
AI Overviews
The summary above the blue links, sourced
How GEO works
How AI assistants choose their sources.
Generative engines do not rank pages, they compose answers. Getting into those answers is systematic work across four fronts.
01
Entity clarity
AI systems recommend brands they can identify with confidence. We sharpen how machines understand who you are: consistent entities, knowledge graph presence and unambiguous structured data.
02
Citeable content
Generative engines lift clear, well-structured, directly-phrased answers. We build content in the formats AI prefers to quote: definitions, comparisons, data points and question-led sections.
03
Corroborated authority
Assistants trust what multiple credible sources agree on. Digital PR, reviews and third-party mentions build the consensus that puts your brand in the answer.
04
Machine readability
Schema markup, clean architecture, crawlable rendering and AI-crawler readiness, so every system that builds answers can actually read you.
What is included
The GEO engagement, itemised.
Runs standalone for brands with strong organic foundations, or as a stream inside a wider SEO engagement.
AI visibility audit
Where you appear today across ChatGPT, Perplexity, Gemini and AI Overviews, measured against competitors as a tracked baseline.
Entity & schema optimisation
Knowledge graph work, organisation and product schema, and the semantic structure AI systems parse first.
Citeable content formats
Question-led sections, definitions and FAQ enhancement built around how people phrase questions conversationally.
Authority for citations
White-hat digital PR and trusted references that make your brand the corroborated answer, not an outlier claim.
Technical AI readiness
Crawlability for AI agents, rendering checks and technical SEO alignment, the machine-readable foundation.
AI visibility reporting
Monthly share-of-voice tracking across AI platforms: citations won, prompts covered and movement against competitors.
What is Generative Engine Optimisation?
Generative Engine Optimisation, or GEO, is the practice of making your brand visible in AI-generated answers. Where traditional search returns a list of links, tools like ChatGPT, Perplexity and Google's AI Overviews compose a direct response and cite the sources they trusted to write it.
GEO works by making your content easy for machines to understand and safe for them to repeat: semantic clarity, schema markup, question-led structure and the third-party corroboration that separates a claim from an answer. You will also hear it called Answer Engine Optimisation, LLM SEO or AI search optimisation. The names differ; the work is the same.
Do you still need traditional SEO?
Yes, and anyone telling you otherwise is selling something. AI systems learn from the same web Google crawls: content that is technically sound, well structured and genuinely authoritative. GEO is built on those foundations, it does not replace them.
That is why our GEO work usually runs alongside a wider SEO engagement: the same content, entities and authority serve both the rankings you can see and the citations you are starting to win. One strategy, every surface where your customers search.
Proof, not promises
Clients the machines already recommend.
All case studiesA DJ surfaced in Google's AI Overviews, a roofer owning London search and a launch that earned a million impressions. Visibility AI answers are built from.
Pricing models
Standalone GEO, or a stream in your SEO plan.
Every model runs on a simple 30-day rolling agreement, scoped on the discovery call. Stay because it works, not because you are stuck.
Tailored Monthly
Custom GEO support aligned with your goals
A monthly programme built around your AI visibility: baseline audit, entity and content optimisation, citation building and share-of-voice reporting. Clear deliverables, adapted as the platforms evolve.
- Fixed monthly pricing
- AI visibility tracked and reported monthly
- Standalone or inside your SEO plan
Strategic Consultancy
Senior GEO expertise on demand
For brands and in-house teams that want an AI visibility audit, a roadmap or expert direction. Available by the hour or by the day, with strategic input when you need it most.
- Hourly or daily engagement
- AI visibility audits and roadmaps
- Fractional SEO leadership available
SEO On Tap
Flexible support when you need it
Activate or pause GEO support as needed. Ideal for teams testing AI search for the first time, or wanting specialist input around launches and campaigns.
- No long-term contracts
- Flexible access to GEO specialists
- Activate or pause any time
Go deeper
Go deeper on AI search.
How generative engines pick their sources, and the groundwork that gets you cited.
What clients say
Rated 5.0 on Google.
★★★★★5.0 average from 24 reviews on Google, every word below verbatim.
Read every reviewI’m very grateful for Tom’s work. He fully engaged with our team to help us improve our SEO/GEO. Tom has excellent technical knowledge, but he’s also very good at breaking things down so that every profile can understand clearly. And finally, Tom will always find solutions to any issue you bring to him.
Tom deserves more than 5 stars. So I wasn’t too clued up on digital marketing and SEO, and after speaking with several different people, Tom stood out. His knowledge is outstanding, and he explains everything clearly, Tom has gone above and beyond to help me develop my business online and market it. I can not recommend Tom enough. Tom is always there to answer any questions I have and replies super quick. If you’re unsure on who to use, but come across Tom, thank your lucky stars and go with Tom, you will not be disappointed! Thanks Tom!
Best ROI on SEO so far, well worth my money. Recommended!
I worked with Tom for an international seo project regarding UK and the US. Tom knows what he does, he was very clear and effective in explaining what he would have done for the project and above all I appreciated his sincerity when giving advice.
Tom not only has great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture. His guidance with this has been invaluable to my business and I can't recommend him enough.
It is such a pleasant experience working with Tom who is our SEO specialist and website designer! He is patient and quick to respond.
AI SEO FAQs
Asked and answered.
The questions brands ask us about AI search, answered without the mysticism.
What is an AI SEO agency?
The term covers two things, and we do both. First, an agency that improves your visibility in AI-powered search: being cited by ChatGPT, Claude and Perplexity, and appearing in Google's AI Overviews. That discipline is called Generative Engine Optimisation, or GEO. Second, an agency that uses AI to deliver SEO more effectively: analysis at scale with expert oversight. Ask any agency which one they mean; the good ones can answer for both.
Can SEO be done by AI?
Parts of it, and we use AI heavily where it genuinely helps: research, analysis at scale and reporting. But strategy, quality judgement and accountability cannot be automated, and unreviewed AI-generated content at scale is a fast way to lose Google's trust. Our model is AI-powered workflows with a senior practitioner making every call.
What is GEO, and is it different from AEO or LLM SEO?
They are near-synonyms for the same goal: Generative Engine Optimisation, Answer Engine Optimisation and LLM SEO all describe making your brand the answer AI systems give. The nuances differ slightly by platform, but the work is shared: entity clarity, citeable content, corroborated authority and machine readability. We cover the whole cluster in one engagement.
How do I get my brand mentioned by ChatGPT?
AI assistants recommend brands they can identify clearly and verify across multiple credible sources. In practice that means sharpening your entity signals, publishing content structured for citation, and earning third-party corroboration through PR, reviews and authoritative mentions. Then you measure which prompts surface you and iterate. It is systematic work, not a trick.
Can you actually measure AI search visibility?
Yes. We track which prompts surface your brand across ChatGPT, Perplexity, Gemini and AI Overviews, which pages get cited, and your share of voice against competitors, reported monthly alongside your classic SEO metrics. The baseline audit at the start means you always see movement against a measured starting point.
Will AI Overviews steal my traffic?
Zero-click searches are real and growing, which is exactly why being the cited source matters. When the summary answers the question, the brands named in it win the awareness and the clicks that remain. The losing position is absence. GEO is how you show up in the answer rather than beneath it.
Do I still need traditional SEO?
Yes. GEO is built on top of SEO fundamentals: AI systems learn from content that is crawlable, structured and authoritative, which is what good SEO produces. Most clients run GEO as part of a wider SEO engagement; ambitious brands that already have strong organic foundations bolt it on as a dedicated stream.
How quickly does GEO work?
Sometimes faster than classic SEO: AI systems refresh their retrieval sources continuously, so structural and entity improvements can surface in answers within weeks. Authority building compounds over months, the same as it always has. We track AI visibility from day one, so you see movement as it happens rather than waiting for a quarterly surprise.
No long contracts · 30-day rolling · UK based
Ready to be found?
Book a discovery call and get an honest read on where your visibility stands, and what it would take to change it.
Monday to Friday, 9am to 6pm. We typically respond within 24 hours.