A fractional SEO consultant, embedded in your team.

A senior SEO professional who works inside your business on a part-time basis: a fraction of a head of SEO's time, focused on the decisions that matter. They own strategy, build the roadmap, direct internal teams or agencies, and translate organic performance into commercial terms. You get director-level leadership without the six-figure salary, and you scale the involvement up or down as priorities change.

A freelancer typically executes tasks you define; an agency delivers a retainer of work through an account team. A fractional consultant sits above both: embedded in your business, owning the strategy and accountable for the outcome, often directing freelancers, agencies or in-house staff. It is the leadership layer, not another pair of hands.

A fraction of the alternative, which is the point. Engagements run by the day, by the month or as fixed-scope projects, agreed up front on the discovery call. Monthly arrangements are a simple 30-day rolling agreement, so you are never locked in, and there is no six-figure salary, recruitment fee or notice period attached.

Whatever the work genuinely needs, agreed at the start and adjusted as priorities evolve. Some clients want two days a month of pure strategy and prioritisation; others want a day a week of embedded leadership through a busy period. The discovery call ends with a recommendation, not a fixed menu.

You work directly with the practitioner, not an account layer: the same person who sets the strategy is in your standups, briefing your developers and reviewing the output. Where hands-on delivery is needed beyond the leadership role, we scope it transparently, whether that is our team, yours or an existing supplier.

Yes, and it is one of the most common setups. The fractional role often exists precisely to get more from what you already pay for: setting direction, prioritising the backlog, quality-checking deliverables and making sure agency output serves commercial goals rather than a report template.

Yes. Strategy that ignores AI assistants is already out of date, so fractional engagements include AI-search readiness by default: how your brand shows up in ChatGPT, Perplexity and Google's AI Overviews, alongside the classic organic fundamentals. We also run it as a dedicated programme where that is the priority.

An audit of where you actually stand, a prioritised roadmap tied to commercial goals, and the working rhythm set up: tools, reporting and how we plug into your team. Because the agreement is 30-day rolling, the first month has to earn the second, which is exactly the incentive you want your consultant to have.