Local SEO Dominance for Bernard Andrews Roofing
From a standing start to 2,000 monthly sessions, top London roofing rankings and up to 40 leads a month, in six months.
Roofing contractor, London
0→2k
monthly sessions in six months
40
leads a month, comfortably, from nothing
London
roofing terms owned across the capital
The client
Bernard Andrews Roofing is a trusted London roofing team with decades of craft: repairs, slate and tiled roofs, flat roofs, leadwork, chimneys and heritage work, with drone roof surveys as a signature service. What they did not have was any of that visible in search.
The challenge
This was a true standing start: a business with deep expertise and no digital footprint to match it, in one of the most competitive local trades in the country.
- Zero organic visibility, traffic or digital lead flow
- No website structure for a seventeen-service offering
- No presence across the London areas the team actually serves
- London roofing SERPs dominated by established firms and national aggregators
- No lead capture, tracking or attribution
The strategy
We rebuilt the entire digital presence from the ground up, then ran the local SEO playbook with discipline.
Complete website rebuild
A fast, conversion-focused site built around a free roof inspection funnel, with click-to-call throughout.
Service architecture
A dedicated, optimised page for every service, from roof repairs and flat roofs to leadwork, chimneys and drone surveys.
Area coverage
Location pages across the London boroughs the team serves, north, south and further afield.
Project content
Real recent-project posts with photography and request-similar-work CTAs on every one.
Cost-guide content
Guides answering the questions Londoners actually search, from chimney removal costs to drone survey prices.
GBP, reviews & schema
A fully optimised five-star Google Business Profile, LocalBusiness schema and conversion tracking end to end.
The results
0 to 2,000 sessions a month
Organic traffic built from nothing to 2,000 monthly sessions within six months.
Up to 40 leads a month
Inspection requests and calls arriving comfortably at up to 40 a month, from a standing start.
London roofing terms owned
Top positions across the capital's roofing searches, service by service and area by area.
A content engine that compounds
Cost guides and project posts keep capturing research traffic and turning it into enquiries.
Leads that never slip
A site the client describes as running like clockwork, with every lead captured and tracked.
Tom is a real find, he has rebuilt my website completely and keeps it running like clockwork, I never miss leads and he has been a real pleasure to work with, a true professional in every way.
Want results like these? Start with the service behind them.
No long contracts · 30-day rolling · UK based
Ready to be found?
Book a discovery call and get an honest read on where your visibility stands, and what it would take to change it.
Monday to Friday, 9am to 6pm. We typically respond within 24 hours.