Hendon Golf Club faced fierce local competition from nearby golf clubs offering discounted memberships. They needed to stand out, attract new members quickly, and communicate the value of their facilities without compromising on brand positioning. We were tasked with:
We designed a multi-channel approach to maximise performance:
Local SEO Improvements
Optimised Google Business Profile with reviews, categories and imagery
Created targeted landing pages aligned with keywords like “golf club membership” and “join a golf club near me”
Added local schema and updated metadata to boost map pack and organic listings
Paid Social Campaign
Ran Facebook and Instagram ads highlighting the club’s facilities and community feel
Built creatives around member testimonials and lifestyle-driven visuals
Implemented real-time testing and optimised based on click and conversion signals
Directed users to a clear, conversion-focused landing page
Together, these channels supported one another. Paid drove awareness and conversions, while SEO built long-term visibility and trust.
Hendon Golf Club appeared in the top results for “golf club near me” and related local keywords.
Facebook and Instagram ads drove qualified traffic at low cost, reaching the right audience at the right time.
The campaign resulted in £13,000 of new member revenue within 30 days.
The paid social strategy generated a strong return from a £500 budget, with SEO continuing to deliver beyond the campaign.
“Their strategy delivered results far beyond what we expected. The social ads worked brilliantly, and our search visibility is stronger than ever. It’s been a game changer.”
Amy B, Digital Marketing Manager
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