Case Study: SEO & Web Design for Agency Index

How We Built a High-Performance Platform from Day One

The Project: Agency Index

Agency Index is a curated platform designed to help brands discover the best digital marketing agencies in the UK. As the creators of the platform, our objective was to build a search-optimised experience that delivered instant value to users and search engines alike, without relying on paid traffic or brand awareness.

The Challenge

With no existing domain authority and a brand-new website, we needed to hit the ground running. The goal was to:

The Strategy

We approached the project with a combined SEO and UX-first mindset. Every decision was guided by performance, user journey, and content discoverability.

 

  • Smart Architecture: Created dynamic URL structures for services, industries, and locations

  • Technical SEO: Optimised metadata, schema, internal linking, and crawl paths

  • UX & Design: Designed a lightweight, intuitive interface with strong mobile performance

  • Page Speed: Built for speed using minimal code, compressed assets, and clean theme logic

  • Schema Markup: Deployed Organisation, Service, LocalBusiness, and aggregate review schema where applicable

  • No Paid Ads: Entire strategy focused on organic acquisition

The Results

1,300+ Keywords Ranked

Achieved ranking coverage across service, location, and industry combinations.

1 Million+ Search Impressions

Generated widespread search visibility within 90 days of launch.

Smart Dynamic Page Structure

Hundreds of SEO-friendly landing pages built around user intent.

Fast, Mobile-First UX

Site optimised for page speed, engagement, and conversion pathways.

Topical Authority Through Interlinking

Internal links structured to boost authority across related services and categories.

Founder Reflection

“This was a case of practising what I preach. Agency Index was built to showcase SEO and UX in action, and the results speak for themselves.”

Founder, Agency Index

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