Case Study: SEO Copywriting for The Tuscan Tutor

How We Achieved Position 1 Rankings Through Content-Led SEO

The Client: The Tuscan Tutor

The Tuscan Tutor is a UK-based online tutoring brand specialising in Italian language and Renaissance studies. With a focus on adult learners and historically curious audiences, the founder wanted to establish clear positioning and attract organic traffic through strategic, search-friendly content.

The Challenge

Although the tutor had deep subject expertise, the existing site lacked visibility and was not performing in organic search. There was minimal keyword targeting, little structural optimisation, and no clear content hierarchy.

The Strategy

We created a fully optimised website focused on content discoverability and semantic relevance. Every element was built around best-practice SEO copywriting and EEAT guidelines.

 

  • Keyword Research: Identified topic clusters, long-tail queries, and high-intent terms

  • Website Rebuild: Developed a lightweight, crawlable site focused on clarity and hierarchy

  • Landing Pages: Created dedicated service pages targeting key subject areas

  • SEO Copywriting: Wrote detailed, keyword-aligned content for each page and article

  • EEAT & Structure: Included bios, references, and clarity-enhancing headings

  • Internal Linking: Built an interlinked content structure that reinforces authority

The Results

Position 1 Ranking Achieved

Ranked first in UK Google results for “Italian Renaissance Tutor”.

Fully Rewritten SEO Content

Every page rewritten using SEO copywriting best practices and structured for clarity.

Topical Authority Strengthened

Published long-form content targeting niche queries across Renaissance topics.

Improved Site Architecture

Built a clean, interlinked structure aligned with Google's indexing expectations.

Significant Organic Growth

The site now receives consistent traffic from high-intent organic search terms.

Client Feedback

“Quick to answer, always prompt and available to answer any question I may have, super helpful and they designed a website which I could have never dreamed of! I 200% recommend them!”

The Tuscan Tutor

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