New Website Launch for MSDUK
Replatforming the UK's leading inclusive procurement organisation around its two audiences: suppliers and corporate buyers.
Non-profit, inclusive procurement, UK
2
audience journeys: suppliers and corporate buyers
3-in-1
events, programmes and ticket booking on one platform
20 yrs
of proven impact, given a platform to match
The client
Established in 2006, MSDUK is the UK's leading inclusive procurement organisation, connecting high-growth ethnic minority businesses with global corporations through certification, programmes and curated networking events. Two decades of impact deserved better than an outdated website.
The challenge
The existing site had fallen behind the organisation it represented. It spoke to everyone at once and no one in particular, and the things MSDUK runs on, events, programmes and bookings, were hard work for both visitors and the team.
- An outdated site that undersold a 20-year-old organisation
- Two distinct audiences, suppliers and buyers, with no clear journey for either
- Events and programmes that were difficult to manage and keep current
- Ticket booking friction that stood between interest and attendance
- Content updates that depended on developers rather than the team
The strategy
We designed and built a new platform from the ground up, with the two audiences at the centre of every decision.
Audience-led architecture
Dedicated supplier and buyer journeys, reachable from every entry point on the site.
Modern stack
A fast Next.js build with structured content in Sanity, so the team edits everything without a developer.
Persistent CTAs
Join-as-a-supplier and join-as-a-buyer actions follow the visitor through every page.
Events & programmes system
Structured event and programme pages the MSDUK team creates and updates in-house.
Streamlined ticketing
From event page to booked place in one clear flow, for breakfasts through to the annual conference.
Performance & SEO foundations
Fast, crawlable and structured, so the platform earns visibility as well as bookings.
A snapshot from the web design
The results
Two audiences, two journeys
Suppliers and corporate buyers each get a clear path from any page to joining.
Events run through the site
The 20th anniversary conference, community breakfasts and Innovation Challenge all managed in-house.
Tickets without friction
A booking flow that turns event interest into attendance in one pass.
A platform the team owns
Structured content in Sanity means updates happen in minutes, not developer queues.
Built for the next decade
A modern, fast foundation that matches the stature of the organisation.
Want results like these? Start with the service behind them.
No long contracts · 30-day rolling · UK based
Ready to be found?
Book a discovery call and get an honest read on where your visibility stands, and what it would take to change it.
Monday to Friday, 9am to 6pm. We typically respond within 24 hours.