We help you optimise and structure your videos so they’re surfaced in Google Search, featured snippets, and AI-driven results. From schema markup and metadata to on-page placement and performance signals, we ensure your visual content works harder. No fluff. No missed opportunities. Just measurable visibility across search and beyond.
Video is one of the most powerful formats for capturing attention, driving engagement and influencing search rankings. But for your videos to actually show up in Google, they need more than just great visuals – they need smart optimisation. Search engines rely on metadata, structure and signals like engagement to decide which videos deserve visibility.
Our approach to Video SEO ensures your content is fully indexable, properly structured and strategically embedded to improve rankings and user experience. Whether you’re publishing explainer videos, product demos or editorial content, we help ensure your videos are seen, ranked and clicked.
Video SEO supports your business by:
Video is too valuable to leave unoptimised. Our Video SEO strategies give your content the structure and signals it needs to perform in modern search.
We begin by auditing your existing video assets to assess performance, engagement, and optimisation gaps. From here, we develop a roadmap aligned with your audience behaviour, keyword intent, and platform-specific algorithms. This ensures your video SEO strategy is built on insight, not guesswork.
We optimise your titles, descriptions, tags, and schema markup to improve discoverability in both search engines and AI-driven platforms. Structured data ensures your videos appear in rich results and are fully understood by Google and ChatGPT-style interfaces.
We create and maintain XML video sitemaps to help search engines discover and index your video content efficiently. Combined with crawlability audits, we ensure your content is always accessible and visible where it matters most.
We optimise how videos are embedded on your site, improving mobile responsiveness, load speed, and placement for maximum engagement. This includes lazy loading, responsive players, and structured layouts that support search behaviour.
We adapt your video content for visibility across search engines, social platforms, and AI interfaces. This includes formatting guidance, repurposing for multi-platform compatibility, and ensuring consistency in metadata across your digital ecosystem.
We provide SEO-optimised transcripts and captions to improve accessibility, keyword coverage, and crawlability. These elements not only expand reach but support compliance with accessibility best practices and assist with AI understanding.
We monitor your video rankings, engagement metrics, and SERP appearances across Google, YouTube, and third-party platforms. Using tools like Search Console and GA4, we adjust strategies based on performance trends and new algorithm signals.
We refine video titles, thumbnails, intro structure, and call-to-actions to boost watch time, dwell time, and click-through rates – the behavioural signals that drive search visibility. Our approach merges audience psychology with algorithmic preference.
“Tom not only has great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture”
Ibrahim Wright
Reviewed on Google
“Tom is a great at SEO and what makes a difference he is honest and going to tell you what is really required to make your business grow.”
Kavit Shah
Reviewed on Google
Video SEO is the practice of optimising your video content to improve its visibility in organic search results across platforms like Google, Bing, and emerging AI search engines. It goes far beyond uploading to YouTube – true Video SEO ensures your multimedia assets are discoverable, indexable, and aligned with user intent. From metadata and transcripts to sitemaps and engagement metrics, each element plays a critical role in how your video content performs in search.
Unlike traditional SEO, video content introduces additional layers – file formats, embedding structure, thumbnail optimisation, and playback experience all affect visibility. Search engines reward content that is technically sound, contextually relevant, and well-aligned with the search journey. Whether hosted on your website or third-party platforms, video must be designed to support both crawler comprehension and user engagement.
Video SEO is no longer optional – it’s a core part of any future-proofed search strategy. As Google increasingly integrates video results into SERPs and AI tools generate answers using multimedia, brands that invest in video optimisation stand to capture more visibility, authority, and trust. Done right, Video SEO helps content cut through noise, rank faster, and convert better.
We don’t treat video SEO as a set of checkbox tasks. Our approach is built around strategic integration – aligning video assets with search algorithms, platform capabilities, and your wider content goals. While many focus on ranking a single clip, we engineer video SEO to elevate your entire site’s visibility, enhancing performance across both search engines and AI-powered interfaces like SGE, ChatGPT, and Gemini.
Our video optimisation framework combines deep technical analysis, metadata refinement, content enhancements, and intelligent distribution. We look at the full journey – from how Google crawls your video to how users engage with it once they land. Everything is driven by data, but shaped by how people consume visual content today. Our clients benefit from a structured process that connects high-quality video with high-performance search results.
Most importantly, we understand that visibility is earned, not assumed. That means no gimmicks, no over-reliance on platforms like YouTube alone, and no neglecting of what happens after the video is uploaded. From site speed to schema, content intent to captioning – we build video SEO that lasts. It’s not about being everywhere. It’s about being seen by the right people, in the right places, at the right time.
Ongoing optimisation to keep your video content discoverable
We provide monthly support to optimise your video assets across Google Search, AI tools, and embedded platforms. Our retainers ensure your content stays visible, relevant, and aligned with evolving algorithms.
Strategic input to refine or relaunch your video strategy
Perfect for brands needing expert guidance to review performance, fix indexing issues, or align content with search behaviours. We deliver bespoke audits, content tagging advice, and on-page recommendations.
Flexible, expert-led support when and where you need it
Ideal for one-off campaigns or urgent technical needs. Whether you're launching a new video hub, troubleshooting visibility issues, or optimising a few key pages, this model lets you activate support on demand.
Video SEO is the process of optimising your video content so it becomes more visible in search engine results and performs better across platforms like Google and YouTube. It involves enhancing elements such as metadata, page structure, transcripts, and video quality to align with what search engines look for when ranking multimedia content.
Key optimisation techniques include:
Adding relevant keywords in titles, descriptions, and tags
Embedding schema markup to help crawlers understand your media
Using transcripts and captions to provide crawlable text
Improving video load times and ensuring mobile responsiveness
Creating dedicated watch pages with unique, SEO-friendly URLs
Effective Video SEO ensures your content reaches both users and algorithms, helping you stand out in increasingly competitive search results.
Search engines like Google prioritise video content because it increases engagement, provides visual answers to queries, and often satisfies user intent faster than text alone. With the rise of rich media search features like featured snippets, video carousels, and AI-assisted answers, properly optimised videos often rank above traditional links.
Video content is prioritised due to:
Higher average dwell time from users watching embedded media
Strong engagement signals such as replays, shares, and comments
Relevance to voice search and mobile users
Alignment with Google’s evolving emphasis on multimedia experiences
The ability to provide fast, scannable answers in visual format
By meeting user intent efficiently, videos earn more visibility in organic and blended search results.
For your videos to appear in Google’s search results, you must ensure they are indexable – which means search engine crawlers can find and understand them. This requires a combination of technical implementation and content clarity, both on the video file itself and the hosting page.
Key steps to ensure indexability:
Use schema.org video markup with accurate titles, durations, and upload dates
Create a video sitemap and submit it through Google Search Console
Place the video near the top of the page and above supplementary content
Use descriptive, static URLs (avoid dynamic query strings)
Ensure pages are mobile-friendly and not blocked by robots.txt
When your content is structured properly, it becomes easier for crawlers to surface your videos in relevant search results.
Metadata is the behind-the-scenes information that helps search engines understand what your video is about. It includes the title, description, tags, filename, and structured data markup. Without it, your video may not rank for relevant queries, even if the content is high quality.
Well-optimised metadata should:
Include your primary keyword in the video title and description
Follow best practices for length (e.g., <60 characters for titles)
Provide context by detailing what viewers can expect
Feature semantic tags and categories where supported
Use a descriptive filename before uploading (e.g., how-to-make-sourdough.mp4)
Optimised metadata helps your content appear in relevant search results and increases click-through rates.
Yes, the platform you choose to host your video can significantly affect performance, indexation, and control. Hosting on YouTube gives strong visibility and fast indexing, but may divert traffic from your site. Self-hosting or using platforms like Wistia allows you to retain control and embed videos in a more SEO-friendly way.
Compare hosting options:
YouTube: Excellent discoverability, fast indexing, but traffic stays on YouTube
Vimeo: High-quality streaming with custom branding, limited SEO control
Wistia: Strong on-site SEO features, video sitemaps, and privacy settings
Self-hosted: Full control but requires technical setup, schema, and CDN support
Choose a platform that aligns with your SEO goals, technical capacity, and brand experience.
Thumbnails act as visual headlines for your video content. They influence whether users click or scroll past – directly impacting engagement and watch time, both of which are ranking signals. Search engines also consider how users interact with your thumbnails in SERPs and on platforms like YouTube.
Effective thumbnails should:
Use high-contrast colours and legible text overlays
Align visually with your brand for consistency
Preview the video’s core topic or value
Include a relevant alt attribute for accessibility
Be tested regularly to optimise click-through rates
A compelling thumbnail can be the deciding factor between a top-performing video and one that’s ignored.
Tracking the right metrics allows you to evaluate the performance of your video content and refine your SEO strategy over time. While views matter, deeper engagement and technical health indicators often provide more valuable insight into long-term success.
Focus on these key metrics:
Watch time and average view duration (signal content quality)
Click-through rate (CTR) from search results or thumbnails
Engagement (likes, comments, shares, and replays)
Organic traffic to landing pages with embedded video
Indexation status and structured data errors via Search Console
Use these insights to improve future content, enhance discoverability, and increase organic rankings across platforms.
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