We help Shopify and Shopify Plus stores increase organic traffic, improve conversion rates, and grow sales through tailored ecommerce SEO. Whether you’re dealing with duplicate product URLs, theme performance issues, or a bloated app stack, our Shopify SEO strategies are designed to unlock your store’s full search potential. From collection page optimisation to CRO integration, we blend SEO precision with ecommerce growth expertise.
"Fantastic digital marketing and SEO knowledge. They are proactive, make tricky concepts easy to understand/navigate, plus, are great to get along with."
Ranking on Google is just one part of the ecommerce growth equation. Shopify’s theme restrictions, default URL structures, and app dependencies often limit how far your SEO efforts can scale. Without platform-specific strategies, many stores struggle with low visibility, duplicated pages, and slow-loading product experiences that impact conversions.
From app bloat and template limitations to poor internal linking and generic content, Shopify SEO requires a precise approach. Our team understands the nuances of Shopify and Shopify Plus, delivering strategies that optimise your collection pages, streamline your architecture, and grow search visibility where it matters most. We target improvements across technical setup, user experience, and product discoverability.
Shopify SEO is about performance and profit. That means technical clarity, app control, and user-first experiences that turn search traffic into sales.
We focus on what drives ROI: structured navigation, fast-loading pages, precise on-page optimisation, and CRO-informed decisions that support sales growth.
Shopify SEO challenges we solve:
Shopify SEO requires platform-specific fixes that go beyond keyword stuffing or plug-and-play apps. We help ecommerce brands turn their Shopify stores into search-friendly sales engines.
We conduct platform-specific technical SEO audits for Shopify, focusing on indexation issues, crawl efficiency, and URL structure challenges from /collections/ and /products/. Every audit uncovers site-specific blockers that affect organic traffic and search engine visibility.
We optimise your product and collection pages for keyword relevance, internal linking, and user experience. This includes structured content, title and meta improvements, and stronger signals for Google to rank your inventory pages.
We build high-converting blog strategies around ecommerce search intent to drive long-tail traffic. From pillar content to internal linking with product pages, our approach supports rankings, brand visibility, and conversion.
We implement product schema, review markup, and custom structured data through trusted apps or clean manual markup. This supports rich results, improves search presence, and builds trust for your products.
We enhance your Shopify theme’s speed by removing unnecessary bloat, optimising images, and boosting Core Web Vitals. Our improvements help reduce bounce rate, support Google rankings, and improve the buyer journey.
We audit and streamline your installed apps, removing those that conflict with SEO or slow your store down. This helps improve load times, simplify technical setup, and keep your theme performance-focused.
We audit and update missing alt text, compress large files, and optimise image delivery to improve SEO and speed. Optimised images help with product discovery and contribute to your Core Web Vitals scores.
We begin with a full audit of your Shopify store, covering site structure, indexability, URL paths, on-page content, theme speed, and user experience. This uncovers technical issues, content gaps, and CRO opportunities across your funnel.
We deliver a roadmap that blends technical SEO with conversion principles. From product page enhancements to trust signals and internal linking, our plan focuses on attracting the right traffic and converting visitors into customers.
We roll out improvements using best-in-class Shopify apps or custom code. Unnecessary apps are removed, structured data is added, and speed enhancements are applied to themes. We align all changes with your growth and revenue goals.
You’ll receive transparent reports showing progress on traffic, rankings, conversions, and revenue impact. We track what matters most for ecommerce growth and continuously refine your strategy based on real data.
“I’ve worked with them over a number of years. They have great experience across the marketing mix, and the approach is always considered with a focus on ROI. Would recommend working with them on projects big or small.”
Richard Mavers
Reviewed on Google
“Have been incredible to work with. Proactive, attentive, and explains things so that their work is easy to understand.”
Chinedum Umachi
Reviewed on Google
Ongoing SEO support for growth, speed, and conversions
We offer monthly retainers designed for Shopify brands that want consistent growth. From improving product page visibility to fixing technical issues and boosting speed, we help you scale sustainably and drive online sales.
Expert guidance for audits, strategy, and optimisation
This consultancy model is ideal for stores facing indexing problems, performance issues, or preparing for growth campaigns. We deliver expert SEO input across apps, themes, CRO, and technical structure.
Fast, one-off SEO help when and where you need it
Need help before a launch or during a performance drop? Our on-demand Shopify SEO solves problems like app conflicts, crawl issues, slow pages, or schema gaps - without retainers or long commitments.
While apps can add useful functionality, too many apps can bloat your site and negatively impact SEO performance. This is especially true for apps that add scripts, impact loading speed, or interfere with theme code.
Many apps inject unnecessary code that slows pages down
Some apps conflict with existing schema or structured data
Poorly built apps may duplicate URLs or content
Careful app selection and optimisation are essential for strong Shopify SEO.
Yes, you can see significant SEO gains without a full theme rebuild, especially if your current theme supports basic speed and structure best practices.
We optimise existing templates and page structure
Improve collection and product meta information
Add structured data without a theme change
Theme updates help, but they are not essential for SEO success.
Shopify SEO requires a platform-specific approach due to its unique URL structure, theme limitations, and reliance on apps.
URLs include /products/, /collections/, which require tailored canonical strategies
App usage impacts crawlability and speed
Built-in CMS features need strategic configuration
Shopify SEO blends technical understanding with ecommerce-specific strategy.
Results vary by starting point, competition, and your product niche, but most clients see traction within the first 4 to 8 weeks, with stronger growth over 3 to 6 months.
Quick wins include speed boosts and improved indexing
Medium-term gains come from optimised product and collection pages
Long-term growth is driven by content and link building
Consistent implementation is key to sustainable ecommerce growth.
Absolutely. Organic SEO complements paid advertising and builds long-term traffic equity without ongoing cost-per-click.
Reduces reliance on ad spend over time
Captures searchers with high purchase intent
Improves margins by generating unpaid traffic
Organic SEO supports more sustainable customer acquisition.
Yes, structured data helps search engines understand your content and display rich results like reviews, prices, and product availability.
Enables product schema for enhanced snippets
Improves click-through rates from search results
Can be added through apps or custom code
Structured data boosts visibility and engagement in search.
Shopify stores often face a range of technical SEO issues that go unnoticed without a proper audit.
Duplicate content from product variants or tags
Slow speeds from excessive apps or large images
Weak internal linking across products and collections
Identifying and resolving these issues leads to better rankings and user experience.
Shopify SEO costs depend on your store size, goals, and the scope of support. Packages usually range from monthly retainers to one-off audits.
Entry-level options start from basic audits or fixes
Ongoing support includes technical, content, and CRO
Custom packages available for Shopify Plus or complex builds
We offer tailored pricing to match your brand’s goals and growth stage.
Monday to Friday: 9AM – 6PM
We Typically Respond Within 24 hours
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Company No. 15980245
