We help UK-based professional service businesses increase visibility, attract qualified leads and build long-term authority through tailored SEO strategies. From accountancy and legal to architecture and advisory, our approach combines technical precision with sector insight to put your services in front of the right clients at the right time.
"Not only a great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture. Their guidance with this has been invaluable to my business and I can't recommend them enough."
Many firms in the professional services space still depend on word-of-mouth and repeat business. But when growth hinges on your next referral, it’s hard to stay visible, scale efficiently, or attract the right clients at the right time.
Your audience is already searching online for accountants, consultants, architects, and other specialist providers. SEO puts your firm in front of them, helping you get found when intent is highest.
Unlike traditional marketing, SEO offers measurable ROI, attracts high-quality leads, and builds lasting authority. It gives you a steady pipeline that isn’t built on chance.
Professional services SEO supports your growth by:
For ambitious firms, SEO isn’t just a tactic – it’s your growth engine.
Help clients in your area find you first. Our local SEO strategies boost your presence in maps and organic local searches.
Build visibility on TikTok with optimised profiles, captions, and content that positions your brand as a trusted voice in your niche.
Optimise your YouTube videos to attract decision-makers searching for expert advice in your field.
Boost your discoverability on AI search tools like ChatGPT and Perplexity by creating content that aligns with how these systems surface results.
Create expert-led content that ranks well, builds trust, and turns traffic into enquiries.
Increase your authority with high-quality backlinks from trusted sites in the business and consulting space.
Turn expert videos and explainers into traffic drivers with keyword-rich scripts, descriptions, and structured video SEO.
Design websites that rank and convert. We build performance-led websites that reflect your expertise and drive organic leads.
We kick off by understanding your firm’s service offering, target clients, and sector-specific challenges. This includes auditing your website, content, and competitor landscape. Everything we do from here is tied directly to how professional services are searched and selected today.
We develop a tailored SEO strategy that maps to your goals and the buyer journey. This includes in-depth keyword research, search behaviour insights, content themes, and technical requirements. The strategy is designed to build trust, visibility, and pipeline strength.
We create or repurpose expert-led content aligned with your brand voice and commercial positioning. This includes optimised service pages, case studies, authority-building articles, and downloadable assets. Every asset is built to serve user intent and support long-term ranking performance.
We distribute content across the channels your audience already uses. From search engines and social platforms to email and partner sites. This is where we goes beyond traditional SEO, turning content into a cross-channel visibility engine. Search is just the start.
We secure sector-relevant backlinks, digital PR, citations, and brand mentions to elevate your authority. This strengthens your domain and builds the kind of trust search engines and professional buyers look for. We amplify what’s working to drive exponential reach.
We track performance across organic visibility, qualified leads, and key conversion touchpoints. You’ll get transparent reporting that tells the story of impact, not just rankings. We refine the approach continuously so SEO drives compound growth, not quick wins.
Long-term SEO support for steady growth
We provide monthly retainers tailored to professional firms who want to build consistent search visibility. Ideal for those ready to scale traffic, leads, and authority across their service lines.
Strategic SEO input for expert-led firms
Get focused input where it matters. Perfect for consultants, directors, or marketers in professional services needing SEO guidance for launches, audits, or strategic reviews.
Flexible SEO support when you need it
Get drop-in SEO support with no ongoing commitments. Whether you need to refine content, fix site issues, or improve visibility for a key service, we’re on hand as needed.
SEO for professional services refers to optimising your website and content to attract potential clients searching for expertise in fields like law, accounting, consultancy, and architecture. It focuses on building trust, demonstrating authority, and ranking for the specific search terms your audience uses.
Key areas include:
Targeted keyword research for niche services and sectors
Optimised service pages to align with user intent
Thought leadership content that builds expertise and trust
Local or regional SEO for location-specific targeting
For firms looking to grow online visibility and attract quality leads, SEO provides a long-term, sustainable solution.
SEO drives highly relevant traffic to your website by targeting the specific terms potential clients are searching for. By appearing in organic search results, your firm can attract leads at the moment they’re researching services like yours.
Benefits include:
Higher visibility in Google for key service areas
Greater trust through informative, well-optimised content
Increased form submissions, enquiries, and calls
Reduced reliance on referrals and paid ads
With the right strategy, SEO becomes your firm’s most consistent source of new business.
Your keyword strategy should focus on terms that reflect your specific services, client problems, and the way people search for help. This includes both broad and long-tail phrases that signal high intent.
Examples of useful keyword types:
“[Service] firm near me” (e.g. “accountancy firm London”)
“Best [sector] consultants for [problem]”
“How to choose a [type of firm]”
“[Service] for small businesses or startups”
Targeting these terms ensures your site shows up for the most relevant and valuable searches.
SEO is a long-term strategy, and results depend on your current visibility, competition, and the strength of your website. Most professional firms begin to see measurable improvements within 3 to 6 months.
Timelines are shaped by:
Existing website structure and domain history
Quality and consistency of new content
Backlink profile and authority development
Search demand for your services
While it takes time, SEO delivers compounding returns that outperform short-term marketing tactics over the long run.
Yes, especially if your firm serves clients in a specific region or city. Local SEO helps you rank in Google’s local results, Maps, and location-based searches that drive high-converting leads.
Local SEO tactics include:
Optimising your Google Business Profile
Creating service area pages
Earning local backlinks and citations
Embedding location-based schema and contact info
This ensures clients in your target location can find and trust your firm easily online.
Professional services SEO focuses more on trust, authority, and expertise than product-led industries. Your potential clients are often making high-value decisions, so credibility and content quality play a much bigger role.
Key distinctions include:
Emphasis on in-depth, expert-led content
Importance of E-E-A-T (Experience, Expertise, Authority, Trust)
Client-focused service pages and case studies
Lead generation forms and conversion paths tailored for service enquiries
A specialist SEO approach is essential to stand out in a competitive, knowledge-driven sector.
You can measure SEO success using a combination of performance metrics that reflect visibility, traffic quality, and lead generation. The right tracking setup gives clear insight into what’s working and where to improve.
Key metrics include:
Organic traffic growth
Keyword ranking improvements
Lead conversions from organic search
Bounce rate and time on page for key content
Regular reporting and clear benchmarks help you stay aligned with business goals and ROI targets.
The cost of SEO for professional services firms can vary depending on the scope, goals, and level of support required. Some firms benefit from ongoing monthly retainers, while others may need short-term consultancy or project-based SEO support.
Here’s what typically affects pricing:
The competitiveness of your niche or location
Whether you need local, national, or international targeting
The volume and complexity of content or technical work involved
Custom requirements like thought leadership or multi-service targeting
Professional SEO should be seen as a long-term investment in visibility and lead generation, not just a short-term cost. With the right partner, SEO drives sustainable growth and strong return on investment.
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