We help UK law firms grow their online presence and attract high-value legal inquiries through compliant, search-first SEO strategies. From personal injury and family law to corporate and criminal defence, we combine sector insight with technical expertise to ensure your firm is found by the right clients at the right time while staying within regulatory guidelines.
"Not only a great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture. Their guidance with this has been invaluable to my business and I can't recommend them enough."
Ranking well in Google is only part of the equation for law firms. Attracting high-value enquiries also means building trust, demonstrating expertise, and meeting strict advertising rules set by bodies like the SRA. Many legal websites fail to strike this balance, leaving opportunities on the table.
Your next client is already searching online. Whether they need help with family law, conveyancing, or commercial disputes, the first firm they find and trust is often the one they contact. Our approach to SEO for solicitors is built to meet that moment. It blends technical structure, content that meets E-E-A-T standards, and a clear understanding of compliance to make sure your website earns visibility and builds credibility.
We focus on what matters to legal practices: visibility for key services, enquiries that turn into real clients, and strategies aligned with how people search for legal help online.
SEO for solicitors delivers results by:
Legal SEO is not about chasing clicks. It’s about bringing the right cases to your firm through strategy, structure, and trust.
Help potential clients find your law firm in local searches. Our Local SEO for solicitors and legal practices improves visibility in Google Maps and organic location-based results.
Stand out on TikTok with optimised profiles and legal content that educates and engages. Our strategy helps your law firm connect with younger or niche audiences looking for advice.
Optimise your legal videos to appear in search results for terms like “family solicitor advice” or “property law explained.” Reach decision-makers and drive enquiries with video SEO.
Boost your presence on AI platforms like ChatGPT and Perplexity. Our legal GEO service creates compliant, expert-led content designed to show up in legal assistant-style answers.
Create trust-building, compliant content that ranks in search and drives relevant case enquiries. We specialise in content for practice area pages, FAQs, and solicitor bios.
Earn high-authority backlinks from trusted legal directories and relevant publications. Our link strategy helps boost domain authority without risking compliance issues.
Turn your explainers and case studies into searchable video content that converts. We use structured markup and keyword-led scripting to maximise reach.
We design compliant law firm websites that blend SEO strategy with accessibility and speed. Every build supports lead generation and aligns with Google’s ranking signals.
We begin by understanding your firm’s services, target client types, and regulatory environment. This includes a detailed website audit, competitor analysis, and a compliance review aligned with SRA or Bar guidelines. Every insight helps shape a strategy rooted in how legal clients search and engage online.
We build a tailored SEO roadmap aligned with your business goals and legal services. From local visibility to practice-specific targeting, we map keywords, search behaviour, and technical priorities. The goal is to increase qualified traffic while reinforcing trust and compliance.
We create optimised content that reflects your legal expertise and builds authority. This includes service pages, solicitor bios, legal guides, FAQs, and downloadable assets. All content is written to meet user intent and stay within legal marketing standards.
We promote your content across the platforms your clients already trust, including Google, legal directories, social media, and email. This includes preparing for emerging AI search experiences by optimising how your firm appears in tools like ChatGPT and Perplexity. Our omnichannel strategy increases visibility at every stage of the client journey.
We secure backlinks, citations, and coverage from legal publications, directories, and trusted sector sources. These signals build credibility with both search engines and potential clients. We focus on quality links that elevate your firm’s authority and reputation.
We track performance across rankings, enquiries, visibility, and conversions. You receive clear reports with actionable insights, not just raw data. The strategy is reviewed and refined to strengthen long-term growth and compliance alignment.
Ongoing SEO support for sustainable case growth
We offer monthly retainers for law firms that want to increase visibility across practice areas and locations. Perfect for legal teams aiming to generate steady case enquiries and build lasting online authority.
Targeted SEO input for legal marketing teams
Get expert guidance for audits, website launches, or new practice areas. This option suits legal marketers, practice managers, or partners who need clarity and direction before scaling their SEO.
Flexible SEO support when you need it
Access legal SEO support without long contracts. Whether you need content tweaks, issue resolution, or urgent visibility help, we provide focused input to support your firm on demand.
SEO is a long-term investment, but early wins are possible. We typically see initial movement within 60 to 90 days, with stronger visibility and lead generation building over time. The pace depends on your starting point, competition, and how aggressively we implement strategy.
Early wins often include ranking improvements for niche service terms
More competitive terms may take 3 to 6 months to show impact
Long-term growth compounds through consistent optimisation and authority building
SEO for professional services is not instant, but the results are more sustainable and measurable than many traditional channels.
SEO meets your audience when they are actively searching for what you offer. Unlike paid ads or outbound campaigns, it builds long-term visibility and trust. That means higher-quality leads and better conversion rates.
Reaches people with intent, not interruption
Improves trust through ranking and reputation
Offers compounding returns over time
Compared to short-term tactics, SEO builds a foundation that grows stronger the longer you invest in it.
Our pricing depends on your goals, competition, and the level of support required. We offer flexible options, from consultancy and audits to full-service monthly retainers.
Project-based support for audits or new site launches
Monthly retainers for firms wanting consistent growth
Custom plans based on number of services, regions, and marketing goals
We tailor our pricing to fit your needs, with no off-the-shelf packages.
We focus on generating leads, not just vanity metrics. While rankings are a useful benchmark, our goal is to get your firm in front of the right clients and convert that visibility into results.
Track rankings tied to your highest-value services
Prioritise high-intent search terms over volume
Report on qualified leads and engagement, not just clicks
Real SEO success means more enquiries from the clients you want to work with.
Each sector has its own audience, regulation, and competitive landscape. We build custom strategies that reflect your world and speak to your buyers.
Keyword research based on how your clients actually search
Content mapped to services, specialisms, and compliance
Authority signals built from sector-relevant publications and directories
We never take a one-size-fits-all approach, because your audience doesn’t either.
Yes, we design SEO strategies that scale across locations. Whether you serve a single city or operate nationally, we optimise your site and local presence to reach your target regions effectively.
Local SEO setup for Google Maps and regional rankings
Location-specific pages and content for each service area
Monitoring and optimisation tailored to each location
Multi-office firms benefit from our structured, scalable approach.
We provide transparent reporting that ties activity to outcomes. You’ll see what we’re doing, why we’re doing it, and how it’s performing across leads, rankings, and user behaviour.
Monthly reports with keyword performance, traffic, and leads
Insights into user journeys and conversion points
Clear recommendations for ongoing improvements
There’s no guesswork. You’ll always know where you stand and what’s next.
We take compliance seriously and adapt our strategies to fit your industry. From legal firms following SRA guidelines to financial consultants with FCA considerations, we ensure SEO stays ethical and aligned.
No misleading claims or exaggerated content
Structured metadata and disclaimers where needed
Expert-led content that upholds trust and authority
Compliance and credibility go hand in hand with SEO for professional firms.
Monday to Friday: 9AM – 6PM
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Company No. 15980245
