Magento SEO: Turning Technical Complexity into eCommerce Advantage in 2025

I’ve got a love-hate relationship with Magento. The platform is insanely powerful for eCommerce, but it can be a proper nightmare for SEO if you don’t know what you’re doing.

My first experience with Magento SEO was honestly a bit traumatic. I inherited a site after migration to Magento 2, and organic traffic had completely fallen off a cliff. No redirects from the old URLs, duplicate content everywhere from the layered navigation, and page load times that would test the patience of a saint.

It took weeks of technical fixes, but eventually we not only recovered the rankings but pushed well beyond the previous performance. That taught me an important lesson about Magento: when done wrong, it’ll butcher your organic traffic. But when done right, its robust architecture gives you capabilities that simpler platforms simply can’t match.

Over the years, I’ve gone from cursing Magento to appreciating its power, especially with recent developments like the Hyvä theme that have transformed what’s possible with Magento performance.

In this guide, I’ll walk you through the strategies that actually drive results for Magento stores in 2025. Not just the technical box-ticking, but the approaches that will genuinely move the needle for your organic traffic and revenue.

Magento SEO vs Other Platforms

Magento SEO works differently than optimising a blog or even other online shops. This isn’t about being better or worse, it’s just different.

The platform was built for serious eCommerce operations with complex product catalogues, multiple customer groups, sophisticated pricing rules, and international capabilities. All this power comes with overhead that affects SEO.

Unlike WordPress with Yoast SEO or Shopify with its relatively SEO-friendly defaults, Magento requires significant configuration to perform well in search. The default settings often need adjusting, and performance optimisation is much more challenging.

The speed issue is particularly problematic. Without proper optimisation, Magento sites can be painfully slow. This matters tremendously for SEO, as Google’s Core Web Vitals are now a ranking factor, and slow sites get penalised both directly through lower rankings and indirectly through higher bounce rates.

But once properly configured, these challenges become opportunities. The same complexity that makes Magento harder to optimise also provides unmatched flexibility for advanced SEO tactics that simpler platforms simply can’t support.

Getting the Magento SEO Foundations Right

Before diving into advanced strategies, you need to ensure your Magento store has the basic technical SEO elements configured correctly.

Configuration Settings You Need to Fix

Magento has dozens of configuration settings that impact SEO, but some are absolutely critical to get right from the start.

First, make sure you’re running in Production mode, not Developer mode. This seems obvious, but I regularly see live stores still running in Developer mode, which severely impacts performance. You can check this via the command line or by looking at the footer of your admin panel.

Next, sort out your URL settings:

1. Enable “Use Web Server Rewrites” under Stores > Configuration > General > Web > Search Engine Optimization. This creates clean URLs without the “index.php” in the path.

2. Decide whether to include category paths in product URLs. I generally recommend setting “Use Categories Path for Product URLs” to “No” under Stores > Configuration > Catalog > Catalog > Search Engine Optimization. This creates shorter URLs and avoids duplicate content issues when products appear in multiple categories.

3. Consider removing the .html suffix from URLs for a cleaner look. This is less important than the other settings but can make your URLs look more modern.

I once worked on a Magento store where product URLs looked like this:

example.com/index.php/category-name/sub-category/product-name.html?SID=123456

After fixing the configuration settings, we got them to:

example.com/product-name

Much cleaner, and it immediately resolved several crawling issues flagged in Search Console.

HTTPS Across the Entire Site

Every Magento store should be using HTTPS across the entire site. This is absolutely non-negotiable in 2025, not just for SEO but for security and user trust.

Ensure HTTPS is properly configured by checking:

• All internal links use HTTPS
• The canonical tags use HTTPS
• All resources (images, scripts, stylesheets) are loaded over HTTPS
• HTTP URLs properly redirect to HTTPS with a 301 status code

Configure your secure URLs under Stores > Configuration > General > Web > Base URLs (Secure). Make sure “Use Secure URLs on Storefront” and “Use Secure URLs in Admin” are both set to “Yes”.

Also, ensure “Auto-redirect to Base URL” is set to “Yes (301 Moved Permanently)” under Stores > Configuration > General > Web > Url Options. The default might be 302 (temporary), which doesn’t pass SEO value properly.

Making XML Sitemaps Work Harder

Magento generates XML sitemaps automatically, but the default settings aren’t always optimal. Navigate to Stores > Configuration > Catalog > XML Sitemap to configure:

• Frequency: How often the content changes
• Priority: Relative importance of different page types
• File limits: For very large catalogues, split the sitemap into multiple files

I usually recommend:

• Higher priority for category pages (0.8-1.0) than for individual products (0.5-0.7)
• Daily frequency for categories and frequently updated products
• Weekly frequency for standard products
• Including images in the sitemap

Once configured, generate the sitemap via Marketing > SEO & Search > Site Map. Then add the sitemap URL to Google Search Console and Bing Webmaster Tools.

For larger stores, consider creating separate sitemaps for different product types or categories, especially if certain sections are updated more frequently than others.

Robots.txt and Crawl Control

Proper robots.txt configuration is crucial for Magento sites, which can generate countless URLs that shouldn’t be crawled. A poorly configured robots.txt file leads to wasted crawl budget and indexing of low-value pages.

Navigate to Content > Design > Configuration > Global > Edit > Search Engine Robots to configure your robots.txt file. At minimum, you should disallow:

• Internal search results: /catalogsearch/
• Customer account pages: /customer/
• Checkout pages: /checkout/
• Cart pages: /cart/
• Filter parameters: /*?price=, /*?color=, etc.

I worked on a Magento store where over 70% of their crawl budget was wasted on non-indexable or duplicate URLs. After implementing a proper robots.txt configuration, we saw a dramatic improvement in crawl efficiency and indexing of important pages.

Canonical Tags for Duplicate Content

Duplicate content is rampant in Magento due to its URL structure. The same product can often be accessed through multiple paths:

• Via direct product URL
• Via category path
• Via search results
• Via filtered navigation

Canonical tags tell search engines which version of a URL should be considered the “master” version for indexing. In Magento, enable canonical tags under Stores > Configuration > Catalog > Catalog > Search Engine Optimization. Ensure “Use Canonical Link Meta Tag For Categories” and “Use Canonical Link Meta Tag For Products” are both set to “Yes”.

For most stores, I recommend setting the canonical URL for products to the direct product URL without the category path. This creates a cleaner site structure and avoids diluting ranking signals across multiple URLs for the same product.

Technical SEO That Makes a Difference

With the basic settings in place, it’s time to tackle the more advanced technical aspects that can dramatically improve your Magento store’s SEO performance.

Speed Optimisation Is Non-Negotiable

I can’t overstate how important speed is for Magento SEO. I’ve seen ranking improvements purely from improving page load times, with no other changes to content or links.

Here’s a comprehensive approach to Magento speed optimisation:

Server-Level Optimisation:

• Use hosting specifically optimised for Magento (Nexcess, MageMojo, or similar)
• Implement Redis for cache and session storage
• Use Varnish for full-page caching
• Optimise PHP settings (memory_limit, max_execution_time, etc.)
• Enable HTTP/2 or HTTP/3 on your server
• Implement Gzip compression

Magento Configuration:

• Enable all caches (System > Cache Management)
• Configure CSS/JS settings (Stores > Configuration > Advanced > Developer):
  • Merge CSS files: Yes
  • Minify CSS files: Yes
  • Merge JavaScript files: Yes (but test carefully)
  • Minify JavaScript files: Yes
• Consider disabling JS bundling or implementing advanced JS bundling

Image Optimisation:

• Compress all images before upload
• Implement WebP format with JPEG/PNG fallbacks
• Use appropriate image dimensions (don’t upload 2000px images for 300px spaces)
• Enable lazy loading for images below the fold
• Implement responsive images (different sizes for different devices)

Third-Party Script Management:

• Audit and remove unnecessary third-party scripts
• Defer non-critical JavaScript
• Self-host analytics when possible instead of loading from external sources

The Hyvä Theme Revolution

The biggest game-changer for Magento SEO in recent years has been the Hyvä theme. This alternative to Magento’s standard Luma theme completely transforms performance and, by extension, SEO potential.

Hyvä was created specifically to address Magento’s performance issues. It replaces the heavy, JavaScript-intensive default theme with a lightweight alternative that:

• Eliminates JQuery dependency completely
• Replaces Magento’s UI components with Alpine.js (much lighter)
• Reduces JavaScript bundle size by up to 95%
• Uses TailwindCSS instead of Magento’s LESS-based approach
• Drastically reduces HTTP requests

The performance improvements are remarkable. I’ve seen page load times reduced from 5+ seconds to under 2 seconds simply by switching to Hyvä, with no other optimisations.

From an SEO perspective, this is transformative. Faster load times directly improve Core Web Vitals scores, which impacts rankings. The reduced JavaScript also improves crawlability and indexing efficiency.

Beyond speed, Hyvä is built with SEO best practices in mind:

• Clean, semantic HTML structure
• Proper heading hierarchy
• Schema markup implementation
• Accessibility improvements that align with SEO best practices

If you’re building a new Magento store or planning a redesign, Hyvä should be at the top of your consideration list. The licensing cost (around €1,000) pays for itself quickly through improved performance, conversion rates, and SEO potential.

Even for existing stores, the migration path is relatively straightforward, making it a worthwhile investment for serious eCommerce operations.

Mobile Optimisation Done Properly

With Google’s mobile-first indexing, how your Magento store performs on mobile devices directly impacts your rankings for all devices.

Beyond basic responsive design, consider:

Touch-Friendly Navigation:

• Ensure buttons and links are at least 48×48 pixels for easy tapping
• Implement swipe gestures for product galleries
• Make product filters easy to use on small screens

Mobile-Specific Content Display:

• Prioritise the most important content above the fold on mobile
• Consider different product image ratios for mobile vs. desktop
• Ensure font sizes are readable without zooming

Technical Mobile Optimisation:

• Prioritise mobile speed even more aggressively than desktop
• Test thoroughly on actual devices, not just simulators
• Consider AMP (Accelerated Mobile Pages) for critical landing pages

I’ve seen dramatic improvements in mobile engagement metrics after redesigning mobile filtering systems for Magento stores. Simply making filters more touch-friendly can significantly reduce bounce rates and increase pages per session, sending positive user signals to Google.

Schema Markup That Gets Results

Implementing proper schema markup (structured data) is one of the highest-impact SEO tactics for Magento stores. It helps search engines understand your content and can enable rich results in SERPs, like star ratings, prices, availability, and more.

Magento includes basic product schema by default, but it’s often incomplete. For comprehensive schema implementation, consider:

Product Schema Enhancements:

• Add all available product attributes (brand, size, colour, material, etc.)
• Include offer details (price, availability, delivery options)
• Add aggregate ratings and review counts
• Include product identifiers (GTIN, MPN, SKU, etc.)

Additional Schema Types:

• Organisation schema for your business information
• BreadcrumbList schema for navigation paths
• FAQPage schema for product FAQs
• WebSite schema for site search

I prefer implementing schema via JSON-LD rather than microdata, as it’s cleaner and less likely to break with template changes. You can add this via extensions or with custom development.

Adding enhanced product schema showing ratings, price ranges, and availability information directly in search results can dramatically improve click-through rates, driving more traffic without even changing rankings.

Telling Google What to Index

Controlling what pages Google indexes is particularly important for Magento stores, which can generate thousands of low-value URLs through filters, search, and pagination.

Beyond robots.txt, use the meta robots tag to provide page-level indexing instructions. For URLs that you want Google to crawl but not index (like filtered results pages), use:

<meta name="robots" content="noindex,follow">

This can be implemented globally for certain page types or on a page-by-page basis. Extensions like MageWorx SEO Suite or Amasty SEO Toolkit provide user-friendly interfaces for managing these settings.

I typically recommend noindex tags for:

• Filtered category pages (unless optimised for specific keywords)
• Internal search results
• Customer account pages
• Order tracking pages
• Paginated pages (page 2, 3, etc.) of product listings

Implementing proper indexing control can significantly reduce the number of indexed pages while focusing Google’s attention on your most valuable content, leading to improved keyword visibility as Google redistributes ranking signals to your most important pages.

Solving the Layered Navigation Problem

Layered navigation (or faceted navigation) is arguably the biggest SEO challenge for Magento stores. Those handy filters that let customers narrow down products by price, colour, size, brand, and other attributes create a technical SEO nightmare if not properly managed.

Why It’s Such a Headache

Every time a user applies a filter, Magento generates a new URL with parameters:

example.com/shoes.html?color=red&size=10&price=50-100

This creates several problems:

1. Potential duplicate content as the same products appear on multiple URLs
2. Dilution of ranking signals across many similar pages
3. Wasted crawl budget as Google tries to index all combinations
4. Thin content pages with little unique value

I once audited a clothing store that had over 200,000 URLs indexed in Google, despite having only about 3,000 actual products. The culprit? Uncontrolled layered navigation creating endless combinations of filter parameters.

Solutions That Actually Work

There’s no one-size-fits-all solution for layered navigation SEO, but these approaches have proven effective:

Option 1: Block Everything

• Apply “noindex,follow” meta robots tags to all filtered URLs
• Add canonical tags pointing to the unfiltered category page
• Block filter parameters in robots.txt to prevent crawling
• Use this approach when you don’t need filtered pages to rank separately

Option 2: Be Selective

• Identify valuable filter combinations with search volume (e.g., “red dresses under £50”)
• Allow indexing only for these high-value combinations
• Create unique meta titles and descriptions for these pages
• Add canonical tags and noindex to all other filter combinations
• This balances crawl efficiency with the opportunity to rank for specific filtered searches

Option 3: Use AJAX

• Implement filters using AJAX so the URL doesn’t change when filters are applied
• This prevents crawling and indexing issues completely
• However, it can make it harder to rank for specific filtered searches
• Good for sites where filtered searches aren’t a significant traffic opportunity

Option 4: Create SEO-Friendly URLs

• Use extensions to convert parameter-based filter URLs into clean, static-looking URLs
• For example, change:

  example.com/dresses.html?color=red&size=10
  

  to:

  example.com/dresses/red/size-10.html
  

• Create unique content and metadata for these pages
• This works well for sites where filtered categories are important ranking targets

The selective indexing approach often works best for fashion and home goods retailers. By identifying about 50-100 high-value filter combinations and creating optimised titles, descriptions, and intro content for these pages while canonicalising all others to the main category, you can rank for valuable long-tail terms without creating an indexing mess.

Content Optimisation for Magento Stores

Beyond the technical configuration, optimising your actual product and category content is crucial for Magento SEO success.

Making Category Pages Rank

Category pages are often the most valuable landing pages for eCommerce SEO, targeting broader commercial keywords with higher search volume than specific product pages.

To optimise Magento category pages:

Unique, Keyword-Rich Content:

• Add substantial unique content at the top of category pages (150-250 words minimum)
• Include primary and secondary keywords naturally
• Address common customer questions about this product category
• Highlight top sellers or special features of products in this category

Strategic Metadata:

• Create unique meta titles (50-60 characters) and descriptions (120-155 characters)
• Include primary keyword early in the title
• Add secondary keywords and value propositions in the description
• Include a call to action in the description when appropriate

Internal Linking:

• Link to subcategories and related categories
• Include contextual links to relevant content pages or buying guides
• Implement breadcrumb navigation properly

User Experience:

• Ensure filtering options are relevant and helpful
• Make sorting options intuitive (bestsellers, newest, price, etc.)
• Consider adding featured or recommended products
• Include trust signals (reviews, guarantees, etc.)

I’ve seen category page traffic increase dramatically after adding comprehensive category descriptions with buying guidance, proper H1-H2 headings, and internal links to related categories. These improvements help Google understand the page’s relevance for target keywords and provide a better user experience.

Product Pages That Actually Work

Product pages need to balance conversion optimisation with SEO requirements. Here’s how to achieve both:

Compelling Product Descriptions:

• Write unique, detailed descriptions for each product (at least 300 words for main products)
• Avoid manufacturer boilerplate content shared across multiple sites
• Front-load key features and benefits
• Include long-tail keyword variations naturally
• Address common questions and objections

Enhanced Product Attributes:

• Use Magento’s attribute system to create rich, structured product data
• Create custom attributes for industry-specific features
• Ensure attributes are visible to customers and included in schema markup
• Use attributes for internal linking (e.g., link all products with the same material)

Strategic Use of Reviews:

• Actively encourage customer reviews
• Respond to negative reviews professionally
• Use structured data to display star ratings in search results
• Consider review summary sections highlighting key pros/cons

Multimedia Enhancement:

• Use high-quality, optimised images from multiple angles
• Include videos where helpful (tutorials, demonstrations, 360° views)
• Add size charts, comparison tables, or other visual aids
• Optimise all media files for fast loading

Rewriting generic product descriptions to focus on benefits, use cases, and technical specifications that competitors aren’t covering can lead to significant traffic improvements. Combined with enhanced attribute schema and video content for top products, this approach typically yields better rankings and higher conversion rates.

Building Content Beyond Products

Relying solely on product and category pages limits your SEO potential. Creating additional content types helps build topical authority and captures traffic from informational searches.

Consider implementing:

Buying Guides:

• Comprehensive guides helping customers choose the right product
• Target informational queries like “how to choose” or “best [product] for [use case]”
• Link naturally to relevant category and product pages

How-To Content:

• Instructions, tutorials, and usage guides
• Target queries about using or maintaining products
• Add schema markup for potential featured snippets

Blog Articles:

• Industry news, trends, and insights
• Interviews with experts or thought leaders
• User stories and case studies

FAQ Pages:

• Address common customer questions
• Implement FAQ schema for potential rich results
• Group questions thematically for better user experience

Creating content like cooking technique guides, equipment comparisons, or usage tutorials can attract users earlier in the buying journey and establish topical authority with Google. Over time, this can lead to better rankings for your product and category pages as your overall domain authority increases.

Choosing the Right Magento SEO Extensions

While native Magento offers solid SEO capabilities, extensions can significantly enhance your optimisation toolkit. However, choosing the wrong extensions can hurt performance and create conflicts.

All-in-One vs Specialised Tools

When it comes to Magento SEO extensions, you have two main approaches:

All-in-One SEO Suites: Popular options include:

• Mirasvit SEO Suite
• MageWorx SEO Suite
• Amasty SEO Toolkit
• Mageplaza SEO

Pros:

• Comprehensive functionality in one package
• Consistent interface and settings
• Usually well-integrated with Magento core
• Often more cost-effective than multiple single-purpose extensions

Cons:

• May include features you don’t need
• Potentially larger performance impact
• If issues occur, more functionality is affected
• Less flexibility to mix and match best-in-class solutions

Specialised Extensions: Focus on specific SEO aspects:

• XML Sitemap enhancers
• Schema markup generators
• Canonical tag managers
• Redirect managers
• Page speed optimisers

Pros:

• Choose exactly what you need
• Potentially lighter weight
• Can select best-in-class for each function
• Problems affect only specific functionality

Cons:

• Multiple vendors to deal with
• Potential conflicts between extensions
• More licences to manage and renew
• Possible inconsistent interfaces

I generally recommend the all-in-one approach for smaller stores with standard SEO needs, and the specialised extension approach for larger enterprises with complex requirements or specific challenges.

Performance Matters Above All

Whatever extensions you choose, performance impact should be a primary consideration:

Before Installing:

• Check the extension’s impact on page load time (read reviews or test on staging)
• Verify compatibility with your exact Magento version
• Confirm it’s actively maintained with recent updates
• Look for extensions that use Magento’s native functionality where possible

After Installing:

• Test page speed before and after installation
• Monitor for any new errors in browser console or logs
• Check database query load (extensions with poor database optimisation can slow down your site)
• Verify the extension doesn’t add unnecessary JavaScript or CSS

For critical pages like checkout, consider disabling non-essential extension functionality to maximise conversion performance.

When evaluating schema markup extensions, always test their performance impact. While they may offer similar features, the implementation can vary dramatically, with some adding significant overhead through synchronous JavaScript execution while others have minimal impact.

Measuring What Really Matters

Effective measurement is essential for optimising your Magento SEO strategy and demonstrating ROI. Here’s how to set up a comprehensive measurement approach:

Beyond Basic Analytics

Basic analytics setup doesn’t provide enough insight for eCommerce SEO. Implement enhanced eCommerce tracking to see exactly how organic search contributes to your revenue:

1. Integrate Google Analytics 4 properly (via GTM or Magento extensions)
2. Enable enhanced eCommerce features
3. Set up conversion tracking for:
   • Purchases
   • Add-to-cart actions
   • Wishlist additions
   • Product detail views
   • Checkout steps

This allows you to see not just traffic but the complete customer journey from organic search through to purchase.

When setting up proper enhanced eCommerce tracking, you might discover surprising insights, like organic traffic having a higher average order value than paid search, despite lower conversion rates. Such findings can lead to strategic shifts, focusing organic efforts on higher-margin products while using paid search for promotional and lower-margin items.

Metrics That Connect to Revenue

While rankings and traffic are important, these metrics are more directly tied to business outcomes:

Revenue Metrics:

• Total organic revenue (most important)
• Average order value from organic traffic
• Conversion rate from organic traffic
• Revenue per session from organic traffic

Engagement Metrics:

• Pages per session for organic visitors
• Average session duration
• Bounce rate by landing page
• Add-to-cart rate from category and product pages

Technical Health Metrics:

• Core Web Vitals performance
• Crawl stats from Google Search Console
• Indexing rates
• Mobile usability issues

By focusing on these metrics rather than just rankings or traffic, you can better understand how SEO changes impact actual business results.

I’ve seen cases where traffic increased significantly, but revenue only grew marginally. Digging into the data typically reveals the traffic increase was primarily to informational content that wasn’t effectively leading users to product pages. By improving internal linking and adding more commercial elements to the content, you can increase the revenue growth to match the traffic growth.

Getting Insights from Search Console

Google Search Console provides invaluable data specifically relevant to Magento stores:

Page Grouping Analysis: Use the URL patterns in Search Console to analyse performance by:

• Product types (/category-name/)
• Brands (if included in URL structure)
• Content types (/blog/ vs. product pages)

This helps identify which parts of your catalogue are performing well or underperforming in search.

Search Query Analysis: Review the queries driving traffic to identify:

• Untapped product category opportunities
• Specific product features customers are searching for
• Seasonal trends to prepare content for
• Questions customers are asking that could be addressed in FAQ content

Technical Issue Prioritisation: Use the Coverage, Mobile Usability, and Core Web Vitals reports to identify and prioritise technical issues affecting your Magento store.

Regular Search Console analysis often reveals surprising insights, like growing search interest in “refurbished” versions of products or specific feature combinations that aren’t prominently merchandised on your site. Creating dedicated category pages for these discovered demand patterns can capture previously untapped traffic.

Your Magento SEO Action Plan for 2025

Based on everything covered, here’s a practical, prioritised action plan to improve your Magento store’s SEO performance:

Immediate Actions (Week 1)

1. Audit and fix critical technical settings (HTTPS, canonical tags, robots.txt)
2. Enable and configure XML sitemaps, submit to Google Search Console
3. Set up proper analytics tracking with enhanced eCommerce
4. Verify mobile-friendliness and fix critical issues
5. Check and improve Core Web Vitals (focus on LCP first)

Short-Term Improvements (Month 1)

1. Implement a strategy for handling layered navigation
2. Audit and optimise category page content and metadata
3. Enhance product schema markup for rich results
4. Identify and fix duplicate content issues
5. Implement a logical internal linking strategy

Mid-Term Strategy (Months 2-3)

1. Create or improve supplementary content (buying guides, how-tos)
2. Optimise top-priority product descriptions and images
3. Implement advanced speed optimisations (Redis, Varnish, image optimisation)
4. Address crawl efficiency issues identified in Google Search Console
5. Review and optimise or consolidate SEO extensions

Long-Term Plan (Months 4-12)

1. Develop a consistent content creation calendar
2. Implement structured data for all relevant content types
3. Build a review acquisition strategy to enhance product credibility
4. Consider Hyvä theme implementation to transform performance
5. Create a system for ongoing SEO maintenance and monitoring

Why Magento Still Makes Sense in 2025

After years of working with various eCommerce platforms, I still recommend Magento for serious online retailers despite its complexity.

Magento offers unparalleled flexibility and scalability for growing businesses. While platforms like Shopify are more user-friendly, they hit limitations quickly for complex catalogues or custom requirements. Magento can grow with your business without forcing compromises.

The platform’s robust attribute system enables sophisticated product organisation and filtering options that customers love. This same system creates opportunities for highly targeted SEO when properly leveraged.

For businesses with international ambitions, Magento’s multi-store capability is exceptional. You can manage multiple storefronts with different languages, currencies, and product selections from a single admin panel, with proper SEO configuration for each.

And with the emergence of the Hyvä theme, many of Magento’s historical performance challenges can be overcome, creating an eCommerce platform that combines flexibility, scalability, and speed.

Yes, Magento requires more technical resources and expertise than simpler platforms. But in my experience, businesses that need Magento’s capabilities quickly outgrow the limitations of lighter alternatives.

The key is going in with eyes open about the technical SEO work required. With proper implementation and ongoing optimisation, Magento’s complexity becomes a competitive advantage rather than a liability.