We help fintech platforms improve organic visibility, build trust with users and regulators, and drive qualified sign-ups. Our SEO strategies are built for regulated industries, competitive search markets, and complex financial offerings. From technical audits and compliant content to secure backlink acquisition, we optimise your fintech brand for growth without compromising credibility.
"Worked with them over a number of years. They have great experience across the marketing mix, and their approach is always considered with a focus on ROI"
Ranking for financial keywords is only the starting point. In a regulated, trust-sensitive industry, SEO must go beyond visibility to demonstrate credibility, simplify complex products, and convert users in a risk-averse environment. Many fintech companies struggle with compliance constraints and fail to fully optimise for E-E-A-T and Your Money Your Life (YMYL) signals, missing out on sustainable, high-intent traffic.
Whether your users are comparing investment tools, researching payment platforms, or evaluating new banking apps, your site must deliver accurate, digestible, and compliant content. Our fintech SEO strategy prioritises technical clarity, expert-led content, and CRO-aligned pages that build trust at every stage of the user journey.
But fintech user acquisition doesn’t start and end with Google. Customers rely on YouTube explainers, Reddit threads, app stores, review platforms, and AI tools. We build omnichannel SEO visibility that meets your audience wherever financial decisions happen.
We focus on what drives ROI for fintech brands: authority, transparency, and secure user growth in a competitive digital economy.
Fintech SEO delivers results by:
SEO for fintech is about more than traffic. It’s about building trust, acquiring qualified users, and meeting strict industry standards.
Help users, investors, and partners find your office or branch listings with geo-targeted SEO. We optimise Google Maps profiles and landing pages to build visibility and capture high-intent location-based searches.
Turn short-form finance content into a discovery engine. We optimise clips covering app features, explainer content, and fintech tips to drive early awareness through TikTok SEO.
Convert webinars, tutorials, and finance explainers into optimised video content. Our YouTube SEO strategy improves discoverability, builds trust, and helps guide financial decisions through visual content.
Rank in tools like Perplexity and ChatGPT for fintech-related questions. We structure compliant, trust-first content designed for AI search platforms, focused on keywords tied to finance pain points.
We write conversion-ready SEO content for product pages, tools, pricing, and comparison guides. Each asset is built to explain financial concepts clearly while complying with YMYL standards.
Secure links from trusted fintech blogs, financial publishers, and regulation-aware outlets. Our link strategy builds authority and trust, while helping key pages rank in high-stakes markets.
Optimise onboarding videos, use-case clips, and how-to guides for search. We apply structured data and compliant scripting to increase video reach and guide prospects to signup or usage.
We build fast, secure websites that convert. From clear navigation to CRO-ready landing pages, every site aligns with YMYL best practices and supports user acquisition in regulated sectors.
“Great at SEO and what makes a difference is they are honest and are going to tell you exactly what is really required to make your business grow.”
Kavit Shah
Reviewed on Google
“They have been incredible to work with. Proactive, attentive, and explains things so that their work is easy to understand. I highly recommend their services.”
Chinedum Umachi
Reviewed on Google
We start with a full SEO and compliance-led audit of your fintech platform. This includes technical diagnostics, E-E-A-T and YMYL evaluation, CRO review, and user trust analysis. We also analyse competitors, keyword landscapes, and regulatory messaging gaps.
We build a keyword and content roadmap aligned with TOFU, MOFU, and BOFU stages of the fintech buyer journey. This includes optimisation for financial product pages, calculators, onboarding flows, and regulatory content that supports sign-ups or app installs.
Our content is designed to explain complex financial products with clarity and authority. From service pages and use case guides to investment explainers, trust-building FAQs, and secure onboarding content, every asset supports both SEO and compliance.
We grow your search presence across Google, financial directories, comparison sites, industry publications, and AI tools. Whether users are exploring solutions or verifying credibility, your brand is visible across high-trust decision points.
We secure backlinks from financial media outlets, fintech review sites, and investment blogs. These build domain authority, reinforce trust with search engines, and improve rankings for regulated and competitive terms.
We report on user acquisition, lead sources, and conversion quality. SEO performance is connected to actual platform growth, with reporting that supports internal KPIs, investor updates, and ongoing optimisation based on user and compliance data.
Ongoing SEO support to build trust, traffic, and user sign-ups
We offer monthly retainers focused on long-term growth. From improving product visibility and scaling content to earning backlinks and addressing compliance, we help drive organic traffic that converts.
Strategic SEO input for audits, launches, and scaling efforts
Ideal for internal teams needing expert input on technical SEO, content, CRO, or regulation-ready architecture. Perfect for new product rollouts or market expansion.
Ad-hoc SEO support without monthly commitments
Get fast, expert help on urgent SEO needs. From CRO fixes and tech audits to last-mile compliance updates, we deliver what’s needed, when it’s needed.
In Fintech, your website falls under Google’s “Your Money or Your Life” (YMYL) category, meaning your content can directly impact users’ financial wellbeing. Because of this, Google applies stricter quality standards and expects demonstrable expertise, trustworthiness, and factual accuracy.
Your content must be written or reviewed by financial experts
Pages must be regularly updated for compliance and accuracy
Author bios, company credentials, and contact details help build trust
Demonstrating YMYL awareness helps your fintech site rank while meeting regulatory and search expectations.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is critical in building search engine trust for financial platforms. Google evaluates signals like credentials, transparency, and site security when ranking fintech content.
Include verified author credentials and financial expertise
Add trust-building elements like awards, certifications, or reviews
Use HTTPS, privacy policies, and clear contact options throughout the site
Embedding E-E-A-T across your SEO content is essential for organic visibility in the financial sector.
SEO helps attract users actively searching for your financial product or service by aligning content with their intent. It creates a sustainable acquisition channel that compounds over time, especially when targeted at multiple funnel stages.
Target problem-aware and solution-aware keywords
Optimise key product pages, sign-up flows, and app CTAs
Build content around onboarding, features, and comparisons
Done properly, SEO drives users who are ready to sign up or convert without relying on paid ads.
Success in fintech SEO goes beyond keyword rankings. It’s about qualified user acquisition, improved conversion paths, and regulatory-safe content performance. We track metrics that actually impact business growth.
Organic traffic quality and user engagement
Demo requests, free trial sign-ups, or app installs
Attribution to MQLs, CAC, and long-term retention
SEO success in fintech is defined by measurable business outcomes, not vanity metrics.
Yes – but it requires experience. Fintech SEO must comply with FCA guidelines and ensure that all financial promotions and claims are fair, clear, and not misleading. Every word counts.
Use language that complies with FCA advertising standards
Avoid guarantees, misleading comparisons, or unverifiable claims
Ensure legal review of evergreen and conversion-focused content
Our approach ensures your SEO growth never puts your compliance at risk.
Fintech websites often include single-page apps, user dashboards, or gated tools, which require a refined technical SEO strategy. We ensure these environments remain crawlable and optimised for discovery.
Audit crawlability and page rendering in real-world conditions
Optimise page speed, structured data, and international tagging
Implement secure and accessible URL structures
Optimising fintech platforms for technical SEO ensures both visibility and performance across devices.
Absolutely. SEO is one of the most cost-effective channels for reducing CAC over time. Unlike paid media, organic search brings recurring traffic without paying for each click.
Drives qualified users with clear intent
Improves conversion rates through optimised journeys
Builds long-term brand visibility without increasing spend
Once established, SEO lowers reliance on performance spend and supports sustainable fintech growth.
The best-performing content in fintech supports user education, product clarity, and conversion decisions. Content should address user concerns at every stage of the buyer journey while meeting compliance.
Comparison pages (vs competitors or incumbents)
How-to guides and financial education articles
Product FAQs, glossaries, and onboarding tutorials
High-performing content in fintech solves real problems, builds trust, and moves users toward action.
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