The practice was already attracting regular patients for general dentistry, but bookings for Invisalign had stalled. They wanted to become the top choice for Invisalign in the local area, but faced tough competition from nearby providers and national dental brands. The clinic needed:
We created a local SEO strategy that combined technical optimisation with patient-focused content. Our approach included:
Publishing targeted content around Invisalign FAQs to capture local search traffic
Optimising on-page copy for service relevance, internal linking, and keyword intent
Refreshing the Google Business Profile with updated imagery, Q&As, and review prompts
Building citations and securing backlinks from trusted dental directories and local sites
This helped reinforce authority, improve search visibility, and attract local patients searching for Invisalign treatment.
Top 3 positions achieved for keywords like "Invisalign Borehamwood", "clear braces dentist", and "Invisalign consultation".
Invisalign-related blog content attracted higher engagement and led visitors to book consultations.
Enquiries for Invisalign increased by over 60% within four months, with most leads coming from organic search.
Citation building and dental niche backlinks improved rankings and strengthened trust signals.
“Thanks to OmniFound’s expertise, we’re now the top choice for Invisalign in Borehamwood. Their strategic approach to content and SEO brought us a surge in high quality enquiries, and we’ve seen a marked increase in Invisalign treatments booked as a result.”
Ash V, Dentist
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