The client needed to improve their organic visibility in the lead-up to a key seasonal event that drove a large percentage of annual sales. While their toy range was already unique, they lacked visibility for gift-related searches during this high-demand window. Our challenge was to:
We implemented an eCommerce-focused SEO strategy that combined technical improvements with search-led content and backlink acquisition. Our approach included:
Creating a high-impact seasonal gift guide to capture intent-based traffic
Optimising metadata across category and product pages for seasonal relevance
Improving page speed and mobile performance to reduce bounce rates
Securing high-quality backlinks to increase domain authority ahead of the event
Together, these improvements helped increase search visibility when it mattered most.
Major improvement in rankings for seasonal gift terms and event-specific searches.
Organic traffic to gift and toy landing pages rose sharply in the weeks leading up to the event.
Seasonal sales increased by over 40% year-on-year from organic search traffic.
Strategic link building improved overall authority and helped secure long-term SEO benefits.
“Their expertise made a huge difference for our brand during a critical time. Their targeted SEO strategy boosted our seasonal visibility and directly contributed to a substantial increase in both traffic and sales.”
Amy B, Digital Marketing Manager
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