We help B2B companies generate high-quality inbound leads by aligning SEO with complex sales cycles and decision-maker journeys. Whether you're selling services, software, or enterprise solutions, our strategies are designed to build trust, increase visibility, and drive revenue through organic channels. From lead gen forms to demo bookings, we optimise every stage of your buyer funnel.
"So I wasn’t too clued up on digital marketing and SEO, and after speaking with several different people, Tom stood out. Their knowledge is outstanding, and he explains everything clearly, They have gone above and beyond to help me develop my business online and market it. I can not recommend them enough."
Ranking for B2B keywords is only the beginning. Generating sales-ready leads means aligning SEO with your sales funnel, earning trust from decision-makers, and supporting long buying cycles. Many B2B firms fall short by focusing on surface-level traffic rather than visibility that fuels pipeline contribution and real ROI.
Your next lead is already researching. Whether they’re a procurement manager comparing vendors, an operations lead browsing use cases, or a business leader validating credibility, your website must show up with the right message at every stage. Our B2B SEO strategies focus on capturing intent, showcasing expertise, and nurturing leads toward action.
But B2B buying journeys rarely start and end on Google. Buyers evaluate across platforms like LinkedIn, review sites, webinars, niche communities, and even AI search tools. We build presence across all these touchpoints to support your sales and marketing teams.
We focus on what moves the needle for B2B companies: lead generation from qualified stakeholders, visibility across complex solutions, and a measurable impact on commercial performance.
B2B SEO delivers results by:
SEO for B2B is not about driving traffic for the sake of it. It’s about connecting with the right people and proving value across the full sales cycle.
Help decision-makers and procurement teams find your business locations with targeted B2B local SEO. We optimise your visibility on Google Maps, directories, and location pages to capture high-value local leads.
Build awareness with short-form video SEO. We optimise product walk-throughs, event clips, and brand content to engage researchers and support early-stage discovery on modern platforms.
Turn webinars, explainers, and product demos into search-optimised assets. Our B2B YouTube SEO boosts video visibility, builds trust, and supports long-cycle lead nurturing.
Appear in AI tools like ChatGPT and Perplexity when decision-makers ask technical or solution-led questions. We create structured content to help you rank across emerging AI search platforms.
We write high-converting SEO content for service pages, use cases, and FAQs. Every asset is designed to rank for business-led queries and convert leads in complex sales journeys.
Build backlinks from trusted industry sites, trade media, and B2B blogs. Our strategy boosts domain authority and improves visibility for high-intent commercial terms.
Optimise product explainers, testimonials, and factory walkthroughs for search. We structure video content with metadata and scripts to support visibility and trust.
We build SEO-first B2B websites with clear messaging, fast load speeds, and strong UX. Every build supports lead generation and aligns with your wider sales strategy.
“Worked with them over a number of years. They have great experience across the marketing mix, and their approach is always considered with a focus on ROI”
Richard Mavers
Reviewed on Google
“Proactive, makes tricky concepts easy to understand/navigate, plus, great great to get along with.”
Grace Carroll
Reviewed on Google
We begin with a full technical SEO audit, buyer persona mapping, and competitor analysis. This uncovers site issues, content gaps, and keyword opportunities tied to how decision-makers search and evaluate B2B suppliers.
We build a bespoke SEO plan focused on your services, solutions, and lead-generation goals. This includes keyword mapping, site architecture planning, and technical improvements aligned with the B2B sales funnel.
We create SEO content that informs, converts, and builds trust. From solution pages and FAQs to whitepapers and case studies, each asset supports different stages of the buyer journey.
We grow your presence across search engines, directories, social platforms, and AI tools. Whether prospects are researching or comparing suppliers, your brand shows up in the right places.
We earn backlinks from business media, industry blogs, and relevant directories. These authority signals help you rank higher for competitive B2B terms and boost buyer confidence.
We report on traffic, lead quality, pipeline contribution, and sales impact. Our reporting connects SEO with business outcomes, helping refine strategy for scalable, long-term growth.
Ongoing SEO support to generate leads and drive sales pipeline growth
We offer monthly retainers for B2B businesses focused on scaling inbound lead generation, ranking for high-intent commercial terms, and improving visibility across service and solution pages. Ideal for brands with complex offerings and long sales cycles.
Expert SEO input for in-house teams and growth initiatives
Get strategic SEO support for website audits, go-to-market campaigns, new solution launches, or international expansion. Perfect for marketing teams needing expert input to align SEO with their wider commercial strategy.
Flexible SEO support when and where you need it
Tap into expert SEO without the need for long-term contracts. Whether you need help fixing performance issues, building sales-enabling content, or preparing for a campaign launch, we deliver tailored support on demand.
B2B SEO is built around longer, research-driven buying cycles and complex decision-making units, where multiple stakeholders are involved. Unlike B2C, where purchases are often quick and emotion-led, B2B users seek technical details, commercial viability, and proof of expertise before converting. SEO must reflect this by addressing intent at each stage of the buying journey.
Keyword targeting focuses on pain points, use cases, and solution-aware phrases
Content must align with evaluation criteria used by buyers and specifiers
Conversion pages prioritise clarity, technical depth, and professional language
B2B SEO is not about high traffic volume, but attracting and converting a smaller pool of qualified decision-makers.
Effective B2B SEO starts with understanding which roles are involved in the buying process. These stakeholders often include both technical users and commercial buyers, each with unique search intent. A successful SEO strategy maps content to each stage of the journey and each role in the buying committee.
Engineers or technical managers looking for spec sheets or product compatibility
Procurement leads comparing suppliers based on delivery, certifications, or pricing
Senior executives or department heads seeking strategic value or ROI
To capture demand, your SEO must reflect the research behaviours of every stakeholder involved in the purchase.
B2B SEO typically takes between three to six months to begin producing measurable improvements in visibility and engagement. However, due to the length of most B2B sales cycles, lead generation and sales-qualified conversions often take six to twelve months to materialise, depending on competition and industry complexity.
Technical SEO fixes and page restructuring can yield early gains in crawlability
New content targeting commercial intent builds steadily over time
Link building and domain authority improvements compound across quarters
B2B SEO is a long-term investment, but when implemented correctly, it becomes one of the most cost-efficient and scalable lead generation channels.
Measuring return on investment in B2B SEO requires connecting organic performance to commercial outcomes. This means moving beyond rankings and traffic to focus on tracked conversions, lead quality, and contribution to the sales pipeline. Proper tracking setup is critical for aligning SEO with business metrics.
Use CRM integration to attribute leads back to specific landing pages or queries
Set up goal tracking for form submissions, quote requests, or whitepaper downloads
Analyse keyword intent and post-click behaviour to qualify traffic
Tracking B2B SEO ROI depends on establishing clear conversion goals and integrating analytics into your sales process.
The most effective B2B SEO content addresses practical questions, showcases expertise, and supports buyer education. It must rank well for technical or commercial queries and also help buyers evaluate your product or service. Each content type serves a specific role in the funnel and should be created with intent.
Core service pages targeting high-value commercial keywords
Case studies and whitepapers that demonstrate expertise and outcomes
Blog posts answering technical or operational challenges faced by your audience
Comparison and solution pages that support vendor selection
A content strategy tailored to search intent and funnel stages is essential for B2B SEO success.
SEO brings inbound traffic that feeds the top of the sales funnel, but its value extends deeper when paired with lead nurturing. By aligning SEO content with CRM workflows, you can guide prospects from initial discovery to conversion using helpful, relevant, and well-structured information.
Service and landing pages capture high-intent leads
Mid-funnel content like guides and FAQs supports nurturing workflows
Technical resources and use cases build trust and reduce friction for sales teams
When integrated properly, SEO becomes a continuous lead-generation engine that supports sales enablement and pipeline velocity.
Yes, B2B SEO is especially powerful in technical or specialist markets where the audience is small but highly qualified. These sectors often have low competition for long-tail keywords and high commercial intent behind each search. Ranking well in these areas provides sustained inbound visibility.
Content must reflect industry terminology and application-specific language
Keyword targeting should prioritise exact match terms used by specifiers and engineers
Link building should focus on trade media, industry directories, and associations
B2B SEO helps niche providers gain a competitive advantage by owning highly specific search spaces relevant to their expertise.
A B2B SEO partner should demonstrate a deep understanding of business buying behaviour, technical content creation, and performance tracking. They must align SEO efforts with your sales process, account for longer sales cycles, and provide measurable business impact, not just vanity metrics.
Proven experience with lead-focused SEO in B2B industries
Ability to map keywords and content to each stage of the sales funnel
Clear reporting that ties SEO performance to pipeline contribution and ROI
The right agency will help turn your website into a sales asset, not just a marketing tool.
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