We help UK car dealerships and automotive businesses increase local search visibility, attract qualified leads, and drive more showroom traffic with tailored SEO strategies. From independent garages to national dealer groups, our search-first approach blends technical SEO with local optimisation to get your vehicles, services, and offers in front of buyers at the right time.
"Approach is always considered with a focus on ROI. They tell you how it is. Would recommend working with them on projects big or small."
Ranking for vehicle keywords is only part of the puzzle. Turning online traffic into test drives means showing up in local searches, building trust with helpful content, and delivering fast, mobile-first user experiences. Many dealerships miss out by relying on generic listings or outdated SEO tactics.
Your next buyer is already searching online. Whether they need a new SUV, a used hybrid, or a quick MOT, the first dealership they find and trust is usually the one they visit. Our SEO approach is built to capture that intent. We combine hyperlocal targeting, technical SEO, and content built around how customers actually search for cars and services.
We focus on what drives results for dealerships: visibility for stock and services, engagement across every touchpoint, and smart strategies that bring more buyers through the door.
Automotive SEO delivers results by:
SEO for automotive is not just about page views. It is about getting more of the right people onto your site and into your showroom.
Help local car buyers find your dealership fast. Our automotive local SEO improves rankings in Google Maps and boosts location-based visibility for searches near your showroom.
Make your dealership stand out on TikTok with optimised content and branded visuals. We help you connect with local audiences searching for car reviews, walkarounds, and offers.
Optimise your dealership videos to rank for key searches like “best used SUVs near me” or “hybrid car reviews.” Our YouTube SEO drives traffic and showroom visits with video content.
Get found in AI search tools like ChatGPT and Perplexity. Our GEO service for automotive brands builds trusted content that appears in assistant-driven car buying answers.
Create keyword-optimised content that ranks and drives vehicle or service enquiries. We craft content for model pages, buyer guides, service info, and dealership landing pages.
Earn trusted backlinks from automotive directories, trade media, and local sites. Our strategy builds domain authority and supports ranking for vehicle models and services.
Turn car walkarounds and service explainers into high-ranking video content. We use SEO scripting, rich metadata, and schema to increase views and drive local showroom visits.
We design car dealer websites that balance visual appeal with SEO performance. Every build is fast, mobile-first, and geared for traffic, leads, and local search visibility.
“Have gone above and beyond to help me develop my business online and market it. I can not recommend them enough.”
Gurps Bhogal
Reviewed on Google
“Been incredible to work with. He’s proactive, attentive, and explains things so that his work is easy to understand.”
Chinedum Umachi
Reviewed on Google
We begin by understanding your dealership, target customers, and sales goals. This includes a full SEO audit, competitor research, and a review of your local market positioning. Every insight helps shape a strategy tailored to how today’s car buyers search, compare, and convert online.
We develop a custom SEO roadmap built around your business priorities and inventory structure. From optimising model pages to enhancing visibility for key services like MOT or finance, we map keywords, search behaviour, and technical fixes that drive the right traffic at the right time.
We create high-impact content that showcases your vehicles, services, and dealership expertise. This includes optimised VDPs, location pages, EV content, service area pages, FAQs, and buyer guides. All content is designed to rank, convert, and support customer decision-making.
We amplify your visibility across all the digital touchpoints car buyers use - from Google Search and Maps to YouTube, Meta, and emerging AI search tools. Our approach builds familiarity across platforms and captures leads beyond traditional SEO entry points.
We build your dealership’s credibility with backlinks, citations, and features from trusted automotive sites, directories, and news sources. These signals boost your domain’s authority and help outrank local competitors where it matters most – in search and maps.
We track everything that matters - search visibility, showroom traffic, lead forms, and service bookings. You’ll receive transparent reports that show real business impact, not just rankings. Insights are used to continually improve performance and generate compounding growth.
Ongoing SEO support to drive showroom and online growth
We offer monthly retainers for car dealerships that want to grow visibility across vehicle pages, service areas, and locations. Ideal for dealers aiming to generate steady lead volume and build lasting search authority.
Expert SEO input for dealership marketing teams
Get strategic support for audits, new location launches, or campaign refinement. Perfect for in-house marketing teams, digital leads, or franchise groups needing clear SEO direction before scaling activity.
Flexible SEO support when you need it
Get fast-turnaround SEO help without being tied into a contract. Whether it’s content edits, vehicle feed advice, or urgent visibility issues, we deliver focused input to support your team.
Automotive SEO connects your dealership with people actively searching for cars or services nearby. By optimising your local presence across search engines, maps, and mobile results, you can drive foot traffic directly from organic search. Local intent searches like “used car dealer near me” or “MOT booking [location]” convert highly when your site and listings appear in the right place at the right time.
Optimise Google Business Profiles with keywords, images, and reviews
Create and optimise location landing pages with embedded maps
Track showroom visits via click-to-call, get-directions, and footfall analytics
Local SEO turns search intent into dealership visits by connecting searchers with your physical location at key buying moments.
Local SEO for car dealerships involves improving your visibility in searches tied to specific geographic areas. Since most car buyers begin their journey online and search with location-based terms, ranking well in local results directly impacts lead volume and showroom traffic.
Target phrases like “car dealers in [city]” or “buy used SUV near me”
Optimise your Google Business Profile, categories, and service areas
Build consistent local citations and backlinks from regional sites
Create content that includes local references, directions, and reviews
Investing in local SEO ensures your dealership appears in the results that matter most — those with high purchase intent within your service radius.
We optimise inventory visibility by working with your automotive feed or Dealer Management System (DMS). Vehicle listings are structured using schema markup and dynamic content so that each car has its own optimised, indexable page. This ensures models and trims show up in search results for specific vehicle searches.
Implement vehicle schema for make, model, year, mileage, and pricing
Ensure VDPs are crawlable, unique, and load quickly on all devices
Avoid duplicate content across VRPs (results pages) and individual VDPs
Tie metadata and headings to long-tail queries like “used Ford Fiesta under £10k London”
Inventory feed optimisation ensures your cars are not just listed online, but searchable, indexable, and positioned to attract qualified buyers through Google and other search engines.
Yes. Automotive SEO isn’t just about traffic – it’s about conversions. We implement goal tracking to measure leads generated via phone calls, enquiry forms, map clicks, and bookings, helping you understand the real business impact of organic search visibility.
Integrate call tracking and click-to-call reporting with Google Analytics
Monitor contact form submissions and booking confirmations from SEO traffic
Track clicks on map directions to measure physical showroom intent
Use CRM tagging or lead attribution to follow the customer journey
SEO reporting focuses on outcomes like booked test drives and service enquiries, not just keyword rankings or visits.
Automotive SEO budgets vary based on dealership size, number of locations, inventory complexity, and growth goals. Whether you’re an independent used car dealer or a multi-franchise network, we scale services to match your needs while ensuring ROI.
Single-location dealers typically invest £800–£1,500/month
Multi-location groups or brand networks may range £2,000–£5,000/month
Consultancy or audits can be scoped per project or on an hourly basis
Budgets can also reflect a focus on sales, service, or both
A structured SEO investment brings predictable lead flow and long-term visibility gains, making it a key part of modern automotive marketing.
Automotive SEO is a long-term strategy that builds momentum over time, though early wins are possible with strong technical foundations and local visibility. Typically, dealers begin seeing growth in rankings and inbound leads within 3 to 6 months.
Quick results come from local SEO updates and technical clean-up
Mid-term gains emerge from optimised content and link acquisition
Long-term compounding value comes from trust signals and authority building
While paid ads disappear when budgets stop, SEO continues to generate value month after month once properly established.
Automotive SEO requires deep understanding of dynamic inventory, geographic search behaviour, and mobile-first car shopping habits. Car buyers search with urgency, specificity, and high intent – meaning your content, metadata, and site structure must align precisely with how they search.
Must optimise for VDPs, service pages, and model-specific long-tail keywords
Structured data and fast page load speeds are essential for ranking vehicle listings
Search intent varies greatly between “buy” and “service” audiences
SEO must work alongside PPC, inventory feeds, and automotive platforms
Success in automotive SEO requires a blend of technical precision and local market insight to rank in a highly competitive vertical.
Yes. We optimise for the full lifecycle of a customer, from their first car search to their long-term relationship with your service department. This expands your organic footprint and creates new opportunities to retain customers and cross-sell services.
SEO content for servicing, MOTs, tyre fitting, diagnostics, and repairs
Location-optimised pages for service departments in each branch
Ongoing content support for seasonal campaigns or manufacturer offers
Internal linking and CTAs that bridge sales and service journeys
SEO doesn’t stop once the car is sold. A strategic plan keeps customers engaged and returning, building long-term value for your dealership.
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