Intelligent Discoverability.
As search evolves across platforms and AI tools, we help ambitious UK brands stay visible, competitive, and built for long term growth with smarter, scalable SEO strategies.
Being Found on Google is Only Half of the Story...
Search behaviour has shifted. While Google is essential, your audience now actively discovers content across multiple platforms:
Social & Video (TikTok, YouTube): Users seek immediate answers via video and short-form content.
AI Chatbots (ChatGPT, Gemini, Claude): AI-driven discovery means optimising content for relevance and authority.
Communities & Forums (Reddit, Quora): Genuine conversations influence user decisions and brand trust.
Global Search (Baidu): Essential for international visibility beyond Google’s reach.
Being found on Google is just half the story. Visibility across all platforms is key.
Our Local SEO services help businesses appear for the search terms that matter most, right when and where people are searching.
Want your content to get discovered on TikTok? Our TikTok SEO services help you show up in search, boost visibility, and reach the right audience organically.
Want your videos to get discovered on YouTube? Our YouTube SEO services help you rank in search, grow views, and reach the right audience organically.
Want to appear in AI-generated answers? Our GEO services boost visibility on tools like ChatGPT, Perplexity, Claude, and other generative platforms.
Want copy that ranks and converts? Our SEO copywriting services help you get found in search and turn traffic into real business results.
Want to build authority and trust online? Our link building services help you earn high-quality backlinks that improve rankings and grow visibility.
Want video content that ranks and engages? Our SEO-led video creation helps you get discovered in search and connect with the right audience.
Want a website that ranks and converts? We blend SEO strategy with clean, user-focused website design to help your business grow.
“Tom has been incredible to work with. I highly recommend his services.”
Chinedum Umachi
Reviewed on Google
“Tom has gone above and beyond to help me develop my business online and market it. I can not recommend Tom enough.”
Gurps Bhogal
Reviewed on Google
“Always prompt and available to answer any question – designed a website which I could have never dreamed of”
Alessio Perry
Reviewed on Google
“Tom not only has great knowledge of SEO but also understanding of the wider marketing funnel and how you must look at the bigger picture”
Ibrahim Wright
Reviewed on Google
"Our approach to SEO puts people first, combining AI powered tools, human expertise, and future focused thinking to deliver lasting visibility and performance at scale."
An expert SEO agency, such as ours, helps businesses grow by improving their visibility in search engine results. Through a tailored, strategic approach, agencies support long-term growth by attracting high-quality, relevant traffic. It starts with a full site audit to identify technical issues that may be holding your site back - from slow page speeds and broken links to missing HTTPS security. Fixing these ensures your site can be properly crawled and indexed by search engines. Keyword research is at the heart of every strategy. Agencies dig into how people search, uncovering the phrases your ideal customers use. That insight shapes content that's both user-friendly and optimised for search engines. Technical SEO goes beyond the basics. From mobile-first design and structured data to cleaning up harmful backlinks, agencies ensure your website is built for long-term performance. Great SEO is always aligned with commercial goals. The best agencies track metrics like conversions and engagement, not just rankings, to ensure strategies deliver real business impact. Transparent reporting means you stay informed every step of the way. Finally, reputable agencies focus on sustainable, white-hat techniques like natural link-building and content optimisation. And if your site ever takes a hit, they know how to guide recovery and restore visibility safely.
Traditional SEO agencies often rely on outdated tactics, rigid packages, and a narrow focus on keywords and backlinks. We take a more progressive, agile approach built around how people actually search and engage online today. Our work goes beyond standard checklists and rankings to deliver SEO strategies that connect platforms, channels, and real user intent. That means we do not just optimise websites for search engines but also for humans using platforms like YouTube, TikTok, Reddit, Quora, and AI-powered tools like ChatGPT and Perplexity. Our strategies combine technical SEO, AI-supported insights, and high-quality content tailored to your audience and commercial goals. We do not offer one-size-fits-all solutions. Instead, we develop bespoke SEO programmes that adapt to your business needs, market conditions, and the platforms that matter most to your audience. Our work includes everything from content production and platform-specific optimisation to ethical link building, technical performance improvements, and consultancy support for internal teams. We also differ in how we work with clients. There are no long-term contracts, no hidden commitments, and no generic reporting. You get full transparency, clear deliverables, and the freedom to scale your SEO up or down as needed.
Custom SEO support aligned with your goals
We build monthly SEO plans around your business priorities. Whether you need local SEO, ongoing content support, or technical improvements, we define clear deliverables and adapt the strategy as your needs evolve.
Senior-level SEO expertise on demand
Perfect for brands and teams that need expert insight, audits, or guidance. Our consultancy is available by the hour or by the day, depending on your requirements. We offer strategic input, direction, and support when you need it most.
Flexible SEO support when you need it most
This model gives you complete control to activate or pause support as needed. Ideal for startups, developers, or marketing teams needing specialist input for key projects or quick wins.
An SEO agency helps businesses improve their rankings in search engine results pages (SERPs) by implementing targeted strategies designed to enhance visibility, drive relevant traffic, and support long-term growth. Unlike paid advertising, SEO focuses on earning attention organically through a combination of technical fixes, strategic content, and authority building.
The process begins with a detailed audit of your website to identify technical roadblocks such as slow page speed, broken internal links, or crawl errors. Fixing these foundational issues ensures that your website is accessible, indexable, and meets search engine standards.
Keyword research is then used to uncover the specific queries your audience is searching for. This insight informs the creation and optimisation of content that matches user intent and adheres to modern SEO best practices.
Ongoing SEO agency support typically includes:
Technical SEO: Improving site speed, mobile responsiveness, HTTPS security, and crawl efficiency
Content strategy: Creating blog content, landing pages, and video scripts aligned with high-intent keywords
On-page optimisation: Enhancing title tags, meta descriptions, internal linking, and structured data markup
Off-page SEO: Building high-quality backlinks and improving brand mentions across the web
Performance monitoring: Using advanced analytics and SEO tools to measure visibility, rankings, and conversions
Agencies adapt quickly to algorithm updates, ensuring your site maintains performance over time.
An SEO agency differs from an in-house SEO team primarily in scale, specialisation, and access to resources. While in-house teams are focused solely on one brand, agencies work across multiple industries and verticals, giving them deeper exposure to evolving trends, tools, and search behaviour patterns.
SEO agencies typically bring together a team of specialists including technical SEO experts, content strategists, link-building professionals, and data analysts. This multidisciplinary approach allows for a broader skillset than most in-house teams can offer without significant investment.
Key differences include:
Broader expertise: Agencies manage campaigns across diverse sectors, giving them experience with a wider range of challenges
Access to tools: Agencies use premium platforms like Ahrefs, SEMrush, Screaming Frog, and STAT without passing tool licensing costs to clients
Faster execution: Established workflows and automation tools enable quicker implementation of fixes and changes
Scalability: Agencies can ramp efforts up or down as needed, something in-house teams often struggle with
External objectivity: Agencies can provide neutral, data-backed assessments of performance without internal bias
Working with an agency is particularly beneficial for businesses looking to scale quickly, test new markets, or gain an external strategic partner.
A full-service SEO agency offers a comprehensive suite of services aimed at improving your site’s performance in search engines and meeting your broader marketing goals. These services are highly adaptable and built around the unique challenges of your business, audience, and competitive landscape.
Standard offerings include:
Technical SEO: Addressing crawl errors, Core Web Vitals, mobile issues, page speed, duplicate content, canonicalisation, and structured data implementation
Keyword research and intent mapping: Identifying and grouping relevant keywords by search intent to guide content strategy
On-page SEO: Optimising meta tags, headers, URL structures, internal links, and media assets for clarity and relevance
Content creation and optimisation: Producing SEO-driven blogs, service pages, video scripts, and FAQs that match both search intent and brand tone
Digital PR and link-building: Securing high-quality backlinks through outreach, guest posts, and media placements to build domain authority
Local SEO: Optimising Google Business Profiles, building citations, and managing reviews for local visibility
Platform SEO: Enhancing discoverability on YouTube, TikTok, forums like Reddit and Quora, and adapting to answer engines like ChatGPT
SEO analytics and reporting: Using tools like Google Search Console, Looker Studio, and Ahrefs to track performance across KPIs
An effective agency will tailor these services into a cohesive strategy aligned with your commercial objectives.
Improving visibility in search engines is the core outcome SEO agencies deliver. This involves optimising every layer of your digital presence, from technical infrastructure and content quality to backlink profiles and topical authority.
The process often begins with crawl optimisation, ensuring that Google and other search engines can index your most valuable content. This includes resolving redirect chains, fixing broken links, submitting updated sitemaps, and improving robots.txt configurations.
To increase visibility in featured snippets or “People Also Ask” boxes, agencies structure your content using question-based headings, clear bullet points, and schema markup. This helps content rank in position zero and respond to voice search queries.
Strategies typically include:
Topic cluster development: Creating interlinked content hubs around key services or themes to build topical relevance
Schema and structured data: Enhancing search listings with rich snippets for events, products, reviews, and FAQs
Visual and video SEO: Optimising image filenames, alt-text, captions, and embedding video content with descriptive metadata
Local SEO enhancements: Building citations, managing NAP consistency, and targeting “near me” queries through Google Business Profiles
Generative engine optimisation (GEO): Optimising content for discovery within AI-generated answers across platforms like ChatGPT, Perplexity, and Claude using structured language, clear context, and trusted sources.
Agencies also run continuous competitor analysis to uncover visibility gaps and exploit them through targeted content or backlink opportunities.
SEO agencies rely on a suite of advanced tools to execute, monitor, and optimise campaigns with precision. These platforms provide in-depth data on keyword performance, technical health, content opportunities, backlink profiles, and user behaviour.
Typical agency toolkits include:
Ahrefs: Uncovers backlink profiles, broken links, keyword gaps, and SERP history; used for both audit and opportunity identification
SEMrush: Ideal for competitive research, traffic analysis, and on-page SEO auditing with integrated content optimisation features
Screaming Frog: A desktop crawler that scans websites for SEO issues including redirects, broken links, and missing tags
Google Search Console: Tracks indexation, crawl coverage, and search queries driving impressions and clicks
Looker Studio: Used to create branded, real-time performance dashboards combining data from multiple sources
SurferSEO: Provides NLP-based guidance on word count, header structure, and keyword density for content optimisation
BrightLocal: Tracks local rankings, manages citations, and monitors review performance for businesses with physical locations
STAT Search Analytics: Provides large-scale rank tracking and SERP feature monitoring for enterprise-level sites
The combination of these tools enables agencies to deliver actionable insights, benchmark progress, and continually refine SEO performance.
For businesses focused on sustainable digital growth, hiring a reputable SEO agency is typically a high-return investment. Organic traffic is more cost-effective over time than paid advertising and tends to convert better due to higher user intent.
Reasons it delivers value:
Compounding traffic growth: SEO results build over time, leading to greater returns year over year
Expert implementation: Agencies apply tried-and-tested strategies that avoid costly mistakes or misallocated effort
Faster time to impact: With trained teams and established workflows, agencies deliver outcomes faster than internal hires can ramp up
Scalability: SEO strategies can be expanded as your business grows, covering new product areas, services, or territories
Cost efficiency: Monthly retainers often include tool access, reporting, and multi-channel optimisation, which would cost more to replicate in-house
Case studies across sectors show agencies driving 2x–5x ROI within 6–12 months. Businesses that align SEO with commercial goals often see improved lead quality and long-term resilience in competitive markets.
Choosing the right SEO agency involves evaluating more than just case studies or keyword rankings. A reputable partner should align with your business goals, communicate transparently, and apply sustainable practices.
Key qualities to prioritise:
Proven track record: Look for clients in similar industries, with results backed by performance data and references
Strategic customisation: Avoid agencies that offer cookie-cutter packages instead of bespoke plans based on your objectives
Transparent reporting: You should receive regular insights on rankings, traffic, conversions, and what actions were taken
Ethical practices: White-hat link-building, content-led authority, and compliance with Google guidelines are essential
Comprehensive services: Agencies that blend technical SEO, content, local optimisation, and AI insight are better positioned for modern search
Strong communication: Clear timelines, defined deliverables, and responsiveness should be a standard part of service
Request an initial audit, sample strategy, or trial period to evaluate compatibility. A strong SEO agency acts as a long-term partner, not just a short-term service provider.
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